Strategic Talent Attraction Lead

Interstates; Sioux Center (IA); On-site; USD 85,000 - 120,000; Full time

Job summary

Interstates in Iowa seeks a Recruitment Marketing Strategist to partner with Recruiting, HR, and business leaders to shape employer brand and attract top talent. You’ll translate hiring priorities into annual recruitment marketing plans, identify target audiences, and collaborate with marketing, content, and design teams to bring strategies to life.

This role offers the chance to influence talent strategy across industrial manufacturing, renewable energy, healthcare, and data centers while

Qualifications

• Bachelor’s degree in Marketing, Business Administration, HR, Communications, or related field.
• 8+ years of experience in recruitment marketing, employer branding, or related discipline.
• Strong communication, presentation, and stakeholder management skills.
• Experience developing marketing strategies informed by research, audience insights, and performance analytics.
• Ability to quickly learn marketing, recruiting CRM, analytics, and project management platforms.

Responsibilities

• Serve as the primary marketing advisor for recruitment marketing and build trusted relationships with Recruiting, HR, and business leaders.
• Translate hiring priorities into annual recruitment marketing plans that support workforce goals.
• Identify target audiences, labor market opportunities, employer brand priorities, and marketing initiatives that strengthen talent attraction.
• Develop integrated recruitment marketing strategies, including objectives, messaging, channel recommendations, content strategy, and measures of success.
• Partner with marketing, design, content, project management, and other teams to execute recruitment marketing initiatives.
• Measure campaign performance, identify opportunities for improvement, and refine strategies as hiring priorities evolve.
• Monitor labor market trends, competitor hiring activity, and employer brand perception to identify opportunities and risks.
• Analyze recruitment marketing performance and hiring outcomes to generate insights for future strategy.
• Present recruitment marketing insights, recommendations, and performance updates to Marketing, Recruiting, and business leaders.
• Build and maintain relationships with recruitment marketing vendors and agency partners.
• Participate in annual planning and business planning activities.
• Share best practices to strengthen future recruitment marketing efforts.
• Stay current on recruitment marketing trends and technologies.

Skills

Strong communication

Presentation skills

Stakeholder management

Education

Bachelor’s degree in Marketing, Business Administration, Human Resources, Communications, or a related field

Tools

CRM platforms

Microsoft Office

Job description

Interstates in Iowa seeks a Recruitment Marketing Strategist to partner with Recruiting, HR, and business leaders to shape employer brand and attract top talent. You’ll translate hiring priorities into annual recruitment marketing plans, identify target audiences, and collaborate with marketing, content, and design teams to bring strategies to life.

This role offers the chance to influence talent strategy across industrial manufacturing, renewable energy, healthcare, and data centers while