Strategic Solution Product Marketing Manager — Canada

ActiveProspect

United States

Remote

USD 120,000 - 170,000

Full time

5 days ago

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Job summary

ActiveProspect seeks a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across consent-based marketing, lead management, and identity solutions. Translate insights into actionable plans guiding product priorities and revenue growth.

This role blends research, storytelling, and executive audience engagement to drive commercial impact. The ideal candidate is strategic, analytical, and highly collaborative, able to operate across research,

Qualifications

7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products
Bachelor's degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.
Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
Experience in lead generation, performance marketing, or compliance-driven environments
Familiarity with APIs, data flows, data providers, identity graphs
Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
Proven track record of successful product launches and GTM campaigns.
Strong analytical skills and a data-driven approach to decision-making.
Excellent communication skills, both written and verbal. Proficiency in creating sales enablement tools and marketing content.
Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
Customer obsession. You obsess over the customer's needs.
Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
Authorization to work in the U.S.

Responsibilities

Contribute to go-to-market strategies for new solutions, products, capabilities, partnerships, and market opportunities.
Provide research, positioning, competitive, and solution inputs for product launches and release communications.
Develop sales enablement materials, including solution briefs, battlecards, discovery guides, objection-handling content, pitch decks, use-case presentations, and executive conversation guides.
Train Sales and Customer Success teams on target buyers, market dynamics, competitive context, solution value, and discovery questions.
Partner with Demand Generation to shape campaigns that reflect customer priorities and connect to measurable business outcomes.
Support industry events, webinars, analyst briefings, executive presentations, and thought leadership initiatives.
Use market and customer insights to improve campaign relevance, sales conversations, adoption, retention, and expansion.
Define success measures for market research, competitive intelligence, solution strategy, and enablement programs.
Track the impact of insights and strategy on pipeline creation, win rates, sales cycle progression, solution adoption, cross-sell, retention, and revenue expansion.
Gather feedback from Sales, Product, Customer Success, and customers to improve messaging, tools, and programs.
Present findings and recommendations to senior leadership in a concise, compelling, and decision-oriented format.
Build a culture of evidence-based decision-making across Product, Marketing, Sales, and Customer Success.
This role serves as the strategic connective tissue between the market, the product, and revenue teams, ensuring that what we build, how we talk about it, and how we sell it are grounded in real customer needs and competitive realities.