Strategic Solution Marketing Manager - Canada

ActiveProspect, Inc.; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions.

This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect's positioning, guide product and solution priorities, and support revenue growth.

Qualifications

• Experience leading market research programs and translating insights into product strategy.
• Ability to analyze customer needs, competitors, and market dynamics to shape messaging.
• Proven track record enabling Sales, Marketing, and Product teams with evidence-based insights.

Responsibilities

• Define solution-level strategies that connect ActiveProspect's offerings to marketers' business problems.
• Develop cohesive solution narratives, value props, and customer outcomes.
• Lead competitive intelligence, battlecards, and executive briefings.
• Create go-to-market materials and enablement content for sales teams.
• Partner with Product, Sales, and Marketing to prioritize opportunities and roadmaps.
• Translate research into pricing, packaging, and market-facing programs.
• Monitor market trends, identify new use cases, and expand total addressable market.

Skills

Market research

Competitive intelligence

Solution strategy

Messaging & positioning

Go-to-market enablement

Cross-functional collaboration

Tools

HighSpot

Job description

ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its evolving portfolio of consent-based marketing, lead management and identity solutions.

This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect's positioning, guide product and solution priorities, and support revenue growth.