Solution Marketing Lead for Identity & Lead Solutions

ActiveProspect

United States

Remote

USD 120,000 - 180,000

Full time

4 days ago

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Job summary

ActiveProspect is seeking a Solution Product Marketing Manager to lead market research, competitive intelligence, and solution strategy across its consent-based marketing, lead management and identity solutions. This role will turn insights into actionable strategies to strengthen ActiveProspect’s positioning, guide product priorities, and support revenue growth.

The ideal candidate is strategic, analytical, and highly collaborative, capable of moving between research, business strategy, and

Qualifications

7+ years in SaaS product marketing or business analytics
Bachelor’s degree in Marketing, Business, Communications; MBA a plus
Strong understanding of data enrichment, identity resolution, data governance
Experience in lead generation, performance marketing, or compliance environments
Proficiency with APIs, data flows, identity graphs

Responsibilities

Define solution-level strategies linking ActiveProspect’s products to business problems faced by marketers
Translate capabilities into cohesive solution narratives and customer outcomes
Develop pricing, packaging, portfolio, and go-to-market recommendations
Create sales enablement materials, including solution briefs and battlecards
Train Sales and Customer Success on buyers, market dynamics, and discovery questions
Collaborate with Product, Sales, Marketing on launches and enablement programs