Strategic Social Media & Public Relations Specialist

Jupiter Medical Center; Virginia (MN); On-site; USD 42,000 - 70,000; Full time

Job summary

Jupiter Medical Center in Palm Beach County seeks an experienced Social Media and Public Relations Coordinator to develop and share content that raises community awareness of the center's services and value propositions.

The role involves generating and publishing daily social media content, managing platforms, and using analytics to measure performance. You will also contribute to email campaigns and collaborate with leadership on communications strategies.

Qualifications

• Bachelor’s degree as specified or related field.
• Minimum three years of public relations/marketing experience; healthcare/non-profit preferred.
• Excellent writer with ability to create content and short-form video.
• Full understanding of social media channels and content distribution.
• Confident communicator with ability to work with leadership, medical staff, and employees to reinforce JMC brand.
• Must be self-motivated with superior organization to manage multiple assignments.
• Must thrive in a fast-paced environment.
• Proficient in Word, Excel, PowerPoint; experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms.

Responsibilities

• Generate, edit, publish, and share daily social media content across text, images, videos, or HTML to raise awareness of the JMC brand and engagement.
• Implement best practices on social platforms including Instagram, LinkedIn, Twitter, and Facebook.
• Use analytics to monitor and evaluate social media presence and performance.
• Create video, graphics, and photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications, including drafting copy and assets, scheduling posts, and publishing.
• Support communications plan through content development and website updates.
• Assist in email campaigns aligned with digital strategy.
• Collaborate with leadership on talking points, social content, and presentations.
• Create messaging and deliverables to support service line strategy.

Skills

Content creation

Social media management

Copywriting

Communication with leadership

Storytelling

Education

Bachelor’s degree in marketing/PR/journalism

Tools

Canva

Adobe Creative Suite

Google Analytics

Social analytics tools

Video editing

Job description

Jupiter Medical Center in Palm Beach County seeks an experienced Social Media and Public Relations Coordinator to develop and share content that raises community awareness of the center's services and value propositions.

The role involves generating and publishing daily social media content, managing platforms, and using analytics to measure performance. You will also contribute to email campaigns and collaborate with leadership on communications strategies.