Social Media and Public Relations Coordinator

Jupiter Medical Center; Virginia (MN); On-site; USD 42,000 - 70,000; Full time

Job summary

Jupiter Medical Center in Palm Beach County seeks an experienced Social Media and Public Relations Coordinator to develop and share content that raises community awareness of the center's services and value propositions.

The role involves generating and publishing daily social media content, managing platforms, and using analytics to measure performance. You will also contribute to email campaigns and collaborate with leadership on communications strategies.

Qualifications

• Bachelor’s degree as specified or related field.
• Minimum three years of public relations/marketing experience; healthcare/non-profit preferred.
• Excellent writer with ability to create content and short-form video.
• Full understanding of social media channels and content distribution.
• Confident communicator with ability to work with leadership, medical staff, and employees to reinforce JMC brand.
• Must be self-motivated with superior organization to manage multiple assignments.
• Must thrive in a fast-paced environment.
• Proficient in Word, Excel, PowerPoint; experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms.

Responsibilities

• Generate, edit, publish, and share daily social media content across text, images, videos, or HTML to raise awareness of the JMC brand and engagement.
• Implement best practices on social platforms including Instagram, LinkedIn, Twitter, and Facebook.
• Use analytics to monitor and evaluate social media presence and performance.
• Create video, graphics, and photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications, including drafting copy and assets, scheduling posts, and publishing.
• Support communications plan through content development and website updates.
• Assist in email campaigns aligned with digital strategy.
• Collaborate with leadership on talking points, social content, and presentations.
• Create messaging and deliverables to support service line strategy.

Skills

Content creation

Social media management

Copywriting

Communication with leadership

Storytelling

Education

Bachelor’s degree in marketing/PR/journalism

Tools

Canva

Adobe Creative Suite

Google Analytics

Social analytics tools

Video editing

Job description

Ranked #1 for Safety, Quality and Patient Satisfaction, Jupiter Medical Center is the leading destination for world-class health care in Palm Beach County and the greater Treasure Coast.

Outstanding physicians, state-of-the-art facilities, innovative techniques and a commitment to serving the community enables Jupiter Medical Center to meet a broad range of patient needs. Jupiter Medical Center is the only hospital in Palm Beach, Martin, St. Lucie and Indian River counties to receive a 4-star quality and safety rating from the Centers for Medicare & Medicaid Services (CMS).

Education

• Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.

Experience / Qualifications

• Minimum of three years of public relations and/or marketing experience; healthcare or non-profit experience preferred; portfolio of content examples required.
• Excellent writer along with ability to create content and short-form video.
• Full understanding of social media channels and content distribution
• Confident communicator with ability to work with leadership, medical staff, and employees to identify content that reinforces JMC brand.
• Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously.
• Must thrive in a fast-paced environment.
• Must be proficient in Microsoft Word, Excel, and PowerPoint
• Experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms

Position Summary

The Social Media and Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions.

• Generate, edit, publish, and share daily social media content inclusive of text, images, videos, or HTML to enhance awareness of JMC brand and increase consumer engagement.
• Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter, and Facebook.
• Use analytical tools to monitor and evaluate the company’s social media presence and performance.
• Create video, graphics, and capture photos to enhance the brand as needed.
• Develop editorial calendar for multi-channel communications plan_,_ including drafting copy, coordinating assets, scheduling posts, and publishing on channels.
• Support communications plan through content development.
• Help manage and maintain the company website content.
• Assist in creation and delivery of email campaigns that are consistent with our digital strategy.
• Collaborate with the leadership team on talking points, social content, executive communication, and presentations.
• Create messaging, presentations, and other deliverables to support service line strategy.
• Contributes to content for the quarterly newsletter.
• Support the execution of community events internally and externally.
• Inform leadership of JMC’s digital metrics and industry best practices.
• Assist with oversight of outsourced public relations projects.
• Supervise media interviews, video, and photo shoots.
• Prioritize projects based on feedback from manager and VP.
• Assure timely completion of all assignments.
• Perform other duties as assigned.

Team Member Competencies

Establishing Relationships

Builds effective networks, working relationships, and alliances in order to collaborate effectively within department and organization. Can relate to all kinds of people regardless of background; find topics and common interests that can be used to build rapport with others.

Peer Support

Provides guidance and feedback to help others strengthen knowledge/skills needed to accomplish tasks, solve problems, and perform effectively within the team.

Inspiring and Motivating Others

Fosters commitment and cohesiveness by facilitating cooperation and working as a team within the organization toward goal accomplishments. Work well with others, build consensus, and ensure cooperation to complete tasks and positive workflow.

Demonstrating Emotional Intelligence

Exercises self-leadership, self-awareness, and self-regulation; manages emotions so that they are expressed appropriately; leads others by showcasing adaptability, empathy, and social skills.

Acting with Integrity

Interacts with others in a way that is seen as direct and truthful; ensures confidence in individual and organizational motives and representations. Acts in a way that is consistent with personal and organizational values by keeping confidence, promises, and commitments. Clearly states goals and beliefs; informs people of their true intentions, does what they say they will do; follows through on commitments.

Being a Champion for Change and Innovation

Supports people in their efforts to try new things. Thinks creatively, generates novel and valuable ideas, and uses these ideas to develop new or improved processes. Accepts new ways of doing things and adapts to change.

Communicating Effectively

Speaks and writes clearly, conveys information in a concise, organized, and logical manner. Is adept at tailoring the message to fit the interests and needs of the audience. Listens attentively and exercises tact, discretion, and diplomacy when interacting with members of the department and organization.

Promoting Diversity and Inclusion

Treats all people with dignity and respect. Demonstrates an open-minded approach to understanding people regardless of their gender, age, race, national origin, religion, ethnicity, disability status, or other characteristics. Challenge’s bias and intolerance. Develops all-inclusive groups in the realms of social interaction and communication. Shows respect for the beliefs of others; encourages and promotes practices that support cultural diversity; discourages behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.

Physical Requirements

Requires sitting for long periods of time, also stooping, bending, standing, and stretching. May require lifting up to 20 lbs. Must have manual dexterity for typing and computer data entry. Able to work under a stressful environment, work independently, capable of making sound decisions, be detail oriented, alert, and self-motivated. Ability to push/pull up to 40lbs., carry and lift up to 20lbs.

Threshold Requirements

• These threshold requirements are required and completed on a yearly basis.
  • Annual Joint Commission mandatory education requirements, in-service and health requirements including attendance at new employee orientation.
  • TB/PPD Surveillance Program
  • Maintenance of required professional licensing and/or certification(s).

This is not necessarily an extensive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change. I have reviewed these job requirements and verify that I can perform all essential functions of this position.