Social Media and Public Relations Coordinator

Jupiter Medical Center, Inc.; United States; On-site; USD 60,000 - 75,000; Full time

Job summary

Jupiter Medical Center, Inc. is seeking a Social Media and Public Relations Coordinator to develop and share compelling content that heightens community awareness of our services and value propositions.

You will craft and publish daily social posts, produce video-ready assets, and support digital campaigns across channels. You’ll collaborate with leadership and medical staff to identify story angles, monitor performance with analytics, and maintain the website and newsletters.

Qualifications

• Minimum of three years of public relations and/or marketing experience; healthcare or non-profit experience preferred.
• Portfolio of content examples required; excellent writer with ability to create content and short-form video.
• Strong understanding of social media channels and distribution; capable communicator with leadership, medical staff, and employees.

Responsibilities

• Develop and share content to increase community awareness of Jupiter Medical Center’s services and value propositions.
• Generate, edit, publish, and share daily social media content across text, images, videos, or HTML.
• Implement best practices on platforms including Instagram, LinkedIn, Twitter, and Facebook.
• Monitor and evaluate social media presence using analytical tools; create video, graphics, and photos to enhance brand.
• Develop editorial calendar for multi-channel communications; draft copy, coordinate assets, schedule posts, publish content.
• Support communications plan; maintain website content and email campaigns aligned with digital strategy.
• Collaborate with leadership on talking points, content, and presentations; create messaging for service lines.
• Contribute to quarterly newsletter; assist with community events; oversee outsourced PR projects as needed.
• Supervise media interviews, video, and photo shoots; prioritize projects and ensure timely completion.

Skills

Public relations

Marketing

Content creation

Video content

Social media strategy

Excellent writing

Organization

Leadership collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Social analytics tools

Video editing platforms

Microsoft Word

Excel

PowerPoint

Job description

Education

Education Bachelor’s degree in marketing, advertising, public relations, journalism or related field from an accredited college or university.

Experience / Qualifications

Experience / Qualifications Minimum of three years of public relations and/or marketing experience; healthcare or non-profit experience preferred; portfolio of content examples required. Excellent writer along with ability to create content and short-form video. Full understanding of social media channels and content distribution Confident communicator with ability to work with leadership, medical staff, and employees to identify content that reinforces JMC brand. Must be self-motivated and possess superior organization skills to manage multiple assignments simultaneously. Must thrive in a fast-paced environment. Must be proficient in Microsoft Word, Excel, and PowerPoint Experience with Canva, Adobe Creative Suite, Google Analytics, social analytics tools, or video editing platforms

Position Summary

Position Summary The Social Media and Public Relations Coordinator is an experienced, creative individual who will develop and share content that increases the community’s awareness of Jupiter Medical Center’s services and value propositions. Generate, edit, publish, and share daily social media content inclusive of text, images, videos, or HTML to enhance awareness of JMC brand and increase consumer engagement. Implement best practice standards on social media platforms including Instagram, LinkedIn, Twitter, and Facebook. Use analytical tools to monitor and evaluate the company’s social media presence and performance. Create video, graphics, and capture photos to enhance the brand as needed. Develop editorial calendar for multi-channel communications plan, including drafting copy, coordinating assets, scheduling posts, and publishing on channels. Support communications plan through content development. Help manage and maintain the company website content. Assist in creation and delivery of email campaigns that are consistent with our digital strategy. Collaborate with the leadership team on talking points, social content, executive communication, and presentations. Create messaging, presentations, and other deliverables to support service line strategy. Contributes to content for the quarterly newsletter. Support the execution of community events internally and externally. Inform leadership of JMC’s digital metrics and industry best practices. Assist with oversight of outsourced public relations projects. Supervise media interviews, video, and photo shoots. Prioritize projects based on feedback from manager and VP. Assure timely completion of all assignments. Perform other duties as assigned.

Team Member Competencies

• Establishing Relationships Builds effective networks, working relationships, and alliances in order to collaborate effectively within department and organization. Can relate to all kinds of people regardless of background; find topics and common interests that can be used to build rapport with others.
• Peer Support Provides guidance and feedback to help others strengthen knowledge/skills needed to accomplish tasks, solve problems, and perform effectively within the team.
• Inspiring and Motivating Others Fosters commitment and cohesiveness by facilitating cooperation and working as a team within the organization toward goal accomplishments. Work well with others, build consensus, and ensure cooperation to complete tasks and positive workflow.
• Demonstrating Emotional Intelligence Exercises self-leadership, self-awareness, and self-regulation; manages emotions so that they are expressed appropriately; leads others by showcasing adaptability, empathy, and social skills.
• Acting with Integrity Interacts with others in a way that is seen as direct and truthful; ensures confidence in individual and organizational motives and representations. Acts in a way that is consistent with personal and organizational values by keeping confidence, promises, and commitments. Clearly states goals and beliefs; informs people of their true intentions, does what they say they will do; follows through on commitments.
• Being a Champion for Change and Innovation Supports people in their efforts to try new things. Thinks creatively, generates novel and valuable ideas, and uses these ideas to develop new or improved processes. Accepts new ways of doing things and adapts to change.
• Communicating Effectively Speaks and writes clearly, conveys information in a concise, organized, and logical manner. Is adept at tailoring the message to fit the interests and needs of the audience. Listens attentively and exercises tact, discretion, and diplomacy when interacting with members of the department and organization.
• Promoting Diversity and Inclusion Treats all people with dignity and respect. Demonstrates an open-minded approach to understanding people regardless of their gender, age, race, national origin, religion, ethnicity, disability status, or other characteristics. Challenge’s bias and intolerance. Develops all-inclusive groups in the realms of social interaction and communication. Shows respect for the beliefs of others; encourages and promotes practices that support cultural diversity; discourages behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.

Physical Requirements

Requires sitting for long periods of time, also stooping, bending, standing, and stretching. May require lifting up to 20 lbs. Must have manual dexterity for typing and computer data entry. Able to work under a stressful environment, work independently, capable of making sound decisions, be detail oriented, alert, and self-motivated. Ability to push/pull up to 40lbs., carry and lift up to 20lbs.

Threshold Requirements

Annual Joint Commission mandatory education requirements, in-service and health requirements including attendance at new employee orientation. TB/PPD Surveillance Program Maintenance of required professional licensing and/or certification(s). This is not necessarily an extensive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.

Additional Information

I have reviewed these job requirements and verify that I can perform all essential functions of this position.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.