Strategic Social Content Lead – Tech & Defense

ASI

United States

On-site

USD 90,000 - 150,000

Full time

2 days ago

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Job summary

ASI in Boston, with offices in Washington, Denver, and Europe, seeks a communications lead to own ASI’s presence across X, LinkedIn, Instagram, and YouTube. You will work with communications and leadership to translate complex AI and infrastructure work into clear, credible stories for experts and the public.

This role requires sharp judgment in regulated environments, the ability to manage paid campaigns, and to collaborate with engineers, designers, and legal reviewers to protect confidential

Responsibilities

Lead strategy and execution: Define each channel’s voice, goals, and approach; own the editorial calendar; and collaborate with engineers, designers, communications, and video producers to create content tailored to each platform.
Grow priority audiences: Manage paid campaigns, budgets, targeting, and testing—including niche B2B and government audiences—and measure results against business goals such as pipeline, recruiting, and customer trust.
Shape company and executive storytelling: Surface stories from our technical work and build leadership presence through ghostwriting, coaching, and amplification.
Navigate sensitive communications: Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.

Skills

Social media strategy

Content creation

Paid campaigns

Audience growth

Job description

This role requires sharp judgment in regulated environments, the ability to manage paid campaigns, and to collaborate with engineers, designers, and legal reviewers to protect confidential

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