Social Content Strategist

ASI; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

ASI in Boston, with offices in Washington, Denver, and Europe, seeks a communications lead to own ASI’s presence across X, LinkedIn, Instagram, and YouTube. You will work with communications and leadership to translate complex AI and infrastructure work into clear, credible stories for experts and the public.

This role requires sharp judgment in regulated environments, the ability to manage paid campaigns, and to collaborate with engineers, designers, and legal reviewers to protect confidential

Responsibilities

• Lead strategy and execution: Define each channel’s voice, goals, and approach; own the editorial calendar; and collaborate with engineers, designers, communications, and video producers to create content tailored to each platform.
• Grow priority audiences: Manage paid campaigns, budgets, targeting, and testing—including niche B2B and government audiences—and measure results against business goals such as pipeline, recruiting, and customer trust.
• Shape company and executive storytelling: Surface stories from our technical work and build leadership presence through ghostwriting, coaching, and amplification.
• Navigate sensitive communications: Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.

Skills

Social media strategy

Content creation

Paid campaigns

Audience growth

Job description

About ASI

ASI is the frontier AI company that dynamically orchestrates critical infrastructure and defense assets, across air traffic control, energy, logistics, and combat operations. ASI's systems simulate physical operations, hours, days, and weeks ahead, so the people running air traffic control, the electric grid, and military operations can catch problems early and act before they spread. ASI is powering vital infrastructure for customers like United Airlines, National Grid, the Federal Aviation Administration, Delta Air Lines and the Department of War. ASI is headquartered in Boston with offices in Washington, DC, Denver, and Europe, and is backed by leading investors, including Andreessen Horowitz, Citadel Securities, and Spark Capital.

What You Will Do

Own ASI’s organic and paid presence across X, LinkedIn, Instagram, and YouTube. Working closely with communications and leadership, you’ll help audiences understand what ASI does, why it matters, and how our work connects to the world.

Our channels are critical communications platforms in complex, highly regulated industries where much of our work can’t be shared publicly. Success requires sharp judgment and the ability to turn technical ideas into compelling, accurate stories for experts and the general public.

• Lead strategy and execution: Define each channel’s voice, goals, and approach; own the editorial calendar; and collaborate with engineers, designers, communications, and video producers to create content tailored to each platform.
• Grow priority audiences: Manage paid campaigns, budgets, targeting, and testing—including niche B2B and government audiences—and measure results against business goals such as pipeline, recruiting, and customer trust.
• Shape company and executive storytelling: Surface stories from our technical work and build leadership presence through ghostwriting, coaching, and amplification.
• Navigate sensitive communications: Partner with communications, legal, and customer stakeholders to secure timely approvals, protect confidential information, and support rapid response to emerging issues.

What We Value

• Strategic thinking, ownership, and speed in complex, ambiguous environments.
• Hands-on expertise across X, LinkedIn, Instagram, and YouTube, spanning organic and paid.
• Excellent writing and storytelling, with the technical curiosity to work credibly with engineers and explain complex ideas clearly and accurately.
• Sound judgment in high-scrutiny, regulated environments and productive collaboration with legal and compliance reviewers.
• A track record of growing relevant audiences for technical, B2B, or mission-driven organizations. Experience in defense, aerospace, energy, government, or public affairs is a strong plus.

How We Hire

We look at the interview process not as a screening or test, but rather as an opportunity to simulate what it would look like working together. We build the interview process around you.

ASI works with export-controlled technology and restricted U.S. Government data, including on contracts mandating U.S. immigration status and location restrictions for performing personnel. Employment offers are contingent on ability to timely obtain all required authorizations for contemplated job duties.