Strategic SaaS Demand Gen Marketer — Remote

HotSchedules; Austin (TX); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision Insurance

401k Match

Parental Leave

Laptop and equipment

Job summary

HotSchedules is seeking a dedicated demand gen marketer for SMB to own end-to-end pipeline programs and drive inbound and outbound campaigns for two sales teams. You’ll partner with Product Marketing, Sales, and RevOps to move initiatives forward with urgency and measurable impact.

You will craft integrated campaigns across email, paid media, content, and outbound while deeply understanding operator needs. The role emphasizes data-driven optimization and scaling with AI tools.

Qualifications

• 5–7 years in B2B demand generation, ideally SaaS.
• Fluent across channels: email, paid, content, events, outbound.
• Able to connect programs into holistic, high-converting campaigns.
• Experience embedding with sales and RevOps.

Responsibilities

• Own pipeline: run inbound/outbound demand programs end-to-end with quarterly targets.
• Embed with sales: standups, call shadows, quick feedback loops.
• Build campaigns that earn attention across channels (email, paid, content, outbound).
• Know your buyer: learn from operator interviews and sales calls.
• Build and evolve the stack: identify gaps and implement improvements.
• Use AI to scale: leverage tools, workflows, and agents.
• Close the loop: partner with RevOps on scoring, routing, reporting.

Skills

Demand gen

B2B SaaS

Multi-channel marketing

Sales alignment

Strong writing

Job description

HotSchedules is seeking a dedicated demand gen marketer for SMB to own end-to-end pipeline programs and drive inbound and outbound campaigns for two sales teams. You’ll partner with Product Marketing, Sales, and RevOps to move initiatives forward with urgency and measurable impact.

You will craft integrated campaigns across email, paid media, content, and outbound while deeply understanding operator needs. The role emphasizes data-driven optimization and scaling with AI tools.