Strategic Revenue Marketing & Demand Gen Lead

Orchard; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job description

Manager, Revenue Marketing and Demand Generation

Location: Chicago (Hybrid) | Reports To: Chief Customer Officer

About Orchard

Orchard is a behavioral consumer insights partner, helping the world’s largest brands shape winning messaging strategies and launch innovations with confidence by testing in the wild - running experiments in digital media feeds to uncover real consumer behavior. Our platform blends the speed and scale of ad-tech with the rigor of behavioral science, evaluating from ideation to commercialization - all without panels or claimed intent.

We work with organizations like Clorox, Procter & Gamble, Unilever, Intuit, and more to simplify decision-making with fast, predictive, and actionable research.

We’re on a mission to disrupt the multi-billion-dollar market research industry by transforming how insights are delivered and scaled - and we’re looking for entrepreneurial talent to help us do it.

The Role

The Manager, Revenue Marketing and Demand Generation role is the foundation of Orchard’s revenue marketing function - responsible for building a consistent, measurable flow of qualified leads and pipeline opportunities to enable revenue growth across targeted new / lapsed logos and current key accounts.

This role owns both:

• Demand Creation: thought leadership, conferences, proprietary research publications, and executive LinkedIn presence that build preference and make Orchard the obvious choice when brands need insights work.
• Demand Capture: converting interest into pipeline through conference lead programs, gated deep-dive reports, demo requests, and account-based marketing (“ABM”) campaigns that turn warm audiences into sales conversations.

You’ll be hands‑on across conferences and digital marketing, accountable for multi‑million‑dollar pipeline influence, and expected to build repeatable programs that scale. As targets grow, this role has a path from individual contributor to building a small team.

Key Responsibilities

• Own a quarterly plan across demand + capture, aligned to priority audiences and target accounts.
• Track performance with clear KPIs (lead volume/quality, conversion rates, meeting creation, pipeline influenced).
• Build the weekly operating cadence with New Business and Key Accounts

Demand Creation

• Build a thought leadership engine: POV content, case studies, and “what we believe” narratives that differentiate Orchard.
• Coordinate proprietary research and publishable insights that create market pull.

Demand Capture & ABM

• Own capture pathways: landing pages, gated reports, nurture flows, demo requests, webinar follow‑ups.
• Build and run ABM campaigns in partnership with New Business and Key Accounts: account lists, personas, messaging, sequences, and targeting.
• Implement practical lead scoring/routing to ensure warm interest becomes sales‑ready opportunities.

Conferences & Events (End-to‑End)

• Manage booth and onsite execution: pre‑event outreach, lead collection, meeting scheduling, and post‑event conversion programs.
• Ensure every event ties directly to account follow‑up and measurable pipeline outcomes.

Digital Marketing Execution

• Own website and campaign conversion paths (landing pages, forms, email journeys).
• Partner with design/marketing as needed to ship quickly without sacrificing quality.

Scale the Function Over Time

• Start hands‑on and build repeatable motions.
• As pipeline expectations grow, hire and/or manage contractors across content, events, and marketing ops.

What You Bring

• 4 to 7+ years in B2B demand generation, revenue marketing, and/or growth marketing,
• Proven ability to generate pipeline through a mix of events, content, ABM, and conversion.
• Strong positioning instincts: you can turn a differentiated methodology into messaging that converts.
• Operational discipline: you track outcomes, run a cadence, and iterate based on data.
• Comfort partnering tightly with New Business and Key Accounts, holding a shared standard for lead quality and follow‑up.

Nice to have

• Familiarity with market research / consumer insights, innovation, brand, or marketing organizations.
• Experience with common CRM workflows (HubSpot/Salesforce equivalents), lead routing, and nurture programs.

Why This Role Matters

Orchard’s business growth depends on being visible and convertible. This role builds market pull through content and events, then captures that interest into a steady stream of qualified conversations - so the New Business and Key Account teams spend more time scoping and converting project work, not searching.