Strategic Promotions & Communications Lead

University of Virginia; Charlottesville (VA); On-site; USD 70,000 - 75,000; Full time

Job summary

The University of Virginia’s Music Department seeks a collaborative and organized promotions professional to strengthen visibility and connect audiences with programs, events, and opportunities. You will translate priorities into messaging, develop campaigns, content, and graphics, maintain the website, and implement tools that streamline communications.

Working with departmental leadership and staff, you’ll manage marketing, web content, templates, and brand-aligned promotional materials, while

Qualifications

• Bachelor's degree required.
• 3+ years of relevant experience.
• Experience in marketing, communications, budgeting, and supervising student workers.
• Ability to work with diverse audiences and manage multiple projects.

Responsibilities

• Develop and implement marketing and communications plans for departmental identity, programs, events, and accomplishments.
• Manage communications across email, web, social media, and print, including announcements and promotions.
• Maintain accurate, current, and engaging website content.
• Create and coordinate departmental graphics and promotional materials aligned with brand standards.
• Develop and maintain reusable templates, language, email signatures, and organized creative assets.
• Maintain a communications calendar and coordinate deadlines, content review, and contributions from partners.
• Manage the promotions budget and resources, track expenses, and inform leadership.
• Supervise student promotion assistants with clear assignments and feedback.
• Track audience engagement and outcomes, and refine efforts based on data.

Skills

Marketing communications

Content creation

Budget management

Team supervision

Campaign development

Education

Bachelor's degree

Tools

CMS

Graphic design tools

Job description

The University of Virginia’s Music Department seeks a collaborative and organized promotions professional to strengthen visibility and connect audiences with programs, events, and opportunities. You will translate priorities into messaging, develop campaigns, content, and graphics, maintain the website, and implement tools that streamline communications.

Working with departmental leadership and staff, you’ll manage marketing, web content, templates, and brand-aligned promotional materials, while