Strategic Programmatic Media Supervisor

UNAVAILABLE

Los Angeles (CA)

On-site

USD 75,000 - 115,000

Full time

9 days ago

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Job summary

Team One, Publicis Groupe’s luxury media agency in Los Angeles, is seeking a Media Supervisor, Programmatic to lead the development, execution, and optimization of full-funnel programmatic plans across display, video, audio, and emerging channels for premium automotive brands.

You will collaborate with analytics, activation, and creative teams, manage DSP partnerships (DV360, The Trade Desk, Amazon DSP), and translate performance insights into strategic recommendations to drive growth for

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field.
4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
Experience developing strategies for audience targeting, data activation, measurement, and attribution.
Ability to analyze performance data and synthesize into clear insights and recommendations.
Experience working with luxury, automotive, or premium brands is a plus.
Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects in a fast-paced environment with attention to detail.
Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
Proficiency in Excel, PowerPoint, and project management workflows.

Responsibilities

Develop full-funnel programmatic media plans, including strategy, audience recommendations,budget allocation, inventory selection, and KPIs.
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership withactivation teams.
Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextualopportunities, and platform-native solutions.
Collaborate with analytics and insights teams to define measurement frameworks, testingroadmaps, and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
Partner with creative, account, and production teams to ensure alignment on messaging,placements, and deliverables.
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stayahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, andexcellence.
Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Support junior team members through guidance, mentorship, and performance feedback.