Media Supervisor, Programmatic

Team One; Los Angeles (CA); On-site; USD 60,800 - 89,600; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company matching

Unlimited PTO

Generous paid parental leave

Tuition reimbursement

Pet adoption assistance

Job summary

Team One in Los Angeles is seeking a Senior Media Planner, Programmatic to lead the development and optimization of programmatic media plans for luxury automotive clients. You will work closely with internal teams and external partners to create data-driven strategies.

The ideal candidate will have 4–6+ years in digital media planning, with strong expertise in DSPs and programmatic media. This role offers a hybrid work schedule and comprehensive benefits including unlimited PTO and 401(k) matching.

Qualifications

• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
• Strong understanding of programmatic buying mechanics and DSPs.
• Ability to analyze performance data and synthesize clear insights.

Responsibilities

• Develop full-funnel programmatic media plans, including strategy and budget allocation.
• Lead campaign setup, forecasting, and optimization.
• Collaborate with analytics teams to define measurement frameworks.

Skills

Digital media planning

Programmatic media

DSPs understanding

Audience targeting

Performance data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Tools

Excel

PowerPoint

DCM/CM360

Job description

Company Description

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next‑gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

Overview

As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data‑driven strategies across display, video, audio, and emerging programmatic channels.

Responsibilities include evaluating new technologies, shaping audience strategies, ensuring flawless execution across DSPs, translating performance insights into compelling stories, influencing clients, and guiding ongoing optimization and testing.

Responsibilities

• Develop full‑funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
• Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
• Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform‑native solutions.
• Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
• Analyze campaign results and generate actionable insights that shape ongoing strategy.
• Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
• Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
• Lead communication with platform partners (DV360, The Trade‑Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
• QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
• Present strategic recommendations, insights, and results to internal teams and client stakeholders.
• Support junior team members through guidance, mentorship, and performance feedback.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–6+ years of experience in digital media planning, with at least 3 years focused on programmatic media.
• Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Experience developing strategies for audience targeting, data activation, measurement, and attribution.
• Ability to analyze performance data and synthesize into clear insights and recommendations.
• Experience working with luxury, automotive, or premium brands is a plus.
• Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
• Excellent communication, presentation, and storytelling skills.
• Ability to manage multiple projects in a fast‑paced environment with attention to detail.
• Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
• Proficiency in Excel, PowerPoint, and project management workflows.

Bonus skills

• Hands‑on DSP experience.
• Google Marketing Platform or Trade Desk certifications.
• Experience with brand lift studies, MMM, MTA, or advanced analytics.
• Exposure to identity solutions, clean rooms, or privacy‑safe data models.
• Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies.
• Experience with DCO at scale.
• Regional media planning experience.

Benefits

• Medical, dental, vision insurance.
• 401(k) with company matching.
• Unlimited PTO.
• Generous paid parental leave.
• Tuition reimbursement.
• Family‑forming assistance reimbursement.
• Pet adoption assistance and “pawternity” leave.
• Hybrid work schedule (3 days in office / 2 days remote).
• Professional development trainings and structured performance reviews.
• Annual Day of Good and volunteer opportunities.

Compensation

Compensation Range: $60,800 - $89,600 annually. Pay determined based on skills, qualifications, and experience.

EEO Statement

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.