Strategic Programmatic Marketing Manager

Amazon; Seattle (WA); On-site; USD 109,000 - 160,000; Full time

Job summary

Amazon Digital Advertising in Seattle seeks a seasoned marketer to plan and execute programmatic media campaigns within Amazon DSP, collaborating across teams to meet budgets and timelines.

The role requires 4+ years of marketing experience, strong data skills with Excel/Tableau, and hands-on media buying across platforms. You will contribute to platform improvements and deliver measurable results for Amazon's campaigns.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.
• Bachelor's degree.
• Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath.

Responsibilities

• Plan and execute programmatic media campaigns within Amazon DSP.
• Manage cross-team deadlines and project plans to ensure all initiatives launch on time.
• Manage campaign budgets and pacing to ensure optimal performance.
• Monitor and analyze campaign performance metrics.
• Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies.
• Optimize campaigns based on data insights and KPIs.
• Collaborate with internal teams to align media strategies with business goals.
• Generate detailed performance reports and present findings.
• Stay current with industry trends and emerging technologies.
• Partner with Supply and Product teams to drive improvements to Amazon DSP offerings

Skills

Marketing analytics

Cross-functional work

Data-driven optimization

Campaign planning

Media buying

Education

Bachelor's degree

Tools

Excel

Tableau

Amazon DSP

Job description

Amazon Digital Advertising in Seattle seeks a seasoned marketer to plan and execute programmatic media campaigns within Amazon DSP, collaborating across teams to meet budgets and timelines.

The role requires 4+ years of marketing experience, strong data skills with Excel/Tableau, and hands-on media buying across platforms. You will contribute to platform improvements and deliver measurable results for Amazon's campaigns.