Strategic Program Manager, Agency

MNTN; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

MNTN is seeking a Strategic Program Manager, Agency to expand Performance TV value for brands and agencies. You will develop repeatable processes, turn trends into actionable insights, and enable agencies to plan, launch, measure, and optimize campaigns.

Lead cross-functional work with Sales and Partner Management, deliver practical training, and build scalable programs that drive measurable growth for agency partners and for MNTN.

Qualifications

• 7+ years in digital advertising or agency strategy with direct responsibility for campaign performance.
• Experience optimizing paid media for business outcomes such as CPA, ROAS, and conversions; CTV/Performance TV a plus.
• Understanding how agencies evaluate media partners, manage advertiser portfolios, and make budget decisions.
• Strong analytical skills to identify meaningful trends and translate them into practical recommendations and stories.
• Expertise with 3rd party measurement tools (e.g. Northbeam, Triplewhale, Fospha, Workmagic, Measured).
• Experience building processes, playbooks, or programs that improve cross-functional team effectiveness.
• Strong presentation and communication skills, including leading client conversations or partner enablement.
• Ability to influence internal teams and external partners without direct authority.
• Strong project management skills in fast-moving environments.
• Proficiency with spreadsheets and CRM tools such as Salesforce.

Responsibilities

• Build repeatable processes for agency sales motions with playbooks and clear handoffs.
• Turn account trends into insights and case studies to inform client recommendations and sales conversations.
• Optimize Performance TV accounts to meet client KPIs and drive growth with cross-functional teams.
• Lead agency program management for partnerships, including co-marketing and tech integrations.
• Deliver enablement training, workshops, and resources to strengthen agencies’ planning and measurement capabilities.
• Collaborate with Product Marketing, Sales, and Customer Success to improve the agency experience.

Skills

Strategic planning

Agency optimization

Cross-functional

Data analysis

Presentations

Project management

Salesforce CRM

3rd party tools

Excel

Communication skills

Tools

Salesforce

Northbeam

Triplewhale

Fospha

Workmagic

Measured

Job description

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television (and also why we were named one of Ad Age’s Best Places To Work in 2026.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company’s Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions - without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we’re looking for to join us in our next stage of growth.

Strategic Program Manager, Agency

MNTN is expanding what brands and agencies can achieve with Performance TV. We’re seeking a Strategic Program Manager, Agency to help our agency partners deliver measurable results and build the processes, insights, and expertise that support long-term growth.

This role combines hands-on account optimization with program development and partner enablement. You’ll work closely with Sales and Partner Management to help agency accounts hit performance goals, turn broader account trends into actionable insights, and equip key agencies with the best practices to succeed on MNTN.

What you’ll do

• Build repeatable processes for agency sales motions. Develop playbooks and workflows that support agency evaluation, onboarding, account launches, and expansion, with clear responsibilities and handoffs across Sales and Partner Management.
• Turn account trends into insights and case studies. Analyze performance across agencies and their advertiser portfolios to identify patterns, surface successful strategies, and develop evidence-backed stories that inform client recommendations and sales conversations.
• Optimize Performance TV accounts to achieve client goals. Support the Partner Management teams to monitor performance against agreed-upon KPIs, identify opportunities, and execute optimizations across audience strategy, budget allocation, creative, and testing in partnership with account teams.
• Project Management for Agency Programs: Support our agency pods in implementing partnerships plans for top agencies. Project management across co-marketing initiatives, co-development and MCP/ tech integrations across key agencies. There is a heavy XFN element to the role.
• Lead enablement and best-practice training for key agencies. Create and deliver practical training, workshops, and resources that strengthen agencies’ ability to plan, launch, measure, and optimize Performance TV campaigns.
• Bring agency learnings back into the business. Partner with Product Marketing, Sales, and Customer Success to address recurring challenges, share successful approaches, and improve the agency experience.

What you’ll bring

• 7+ years of experience in digital advertising, performance marketing, advertising technology, or agency account strategy, with direct responsibility for campaign performance.
• Hands-on experience optimizing paid media against business outcomes such as cost per acquisition, return on ad spend, and conversion volume; connected TV or Performance TV experience is a plus.
• An understanding of how agencies evaluate media partners, manage advertiser portfolios, and make campaign and budget decisions.
• Demonstrated analytical skills, with the ability to identify meaningful trends across accounts and translate them into practical recommendations and compelling client stories.
• Strong 3rd party measurement tool expertise. E.g. Northbeam, Triplewhale, Fospha, Workmagic, Measured.
• Experience building processes, playbooks, or programs that make cross-functional teams more effective.
• Strong presentation and communication skills, including experience leading client conversations, training sessions, or partner enablement.
• The ability to build trusted relationships and influence internal teams and external partners without direct authority.
• Strong project management skills and the ability to balance immediate account needs with longer-term initiatives in a fast-moving environment.
• Proficiency with spreadsheets, reporting platforms, and CRM tools such as Salesforce.

What success looks like

• You will develop repeatable processes that Sales and Partner Management adopt to streamline agency onboarding, accelerate account launches, and support expansion across advertiser portfolios.
• You will help agency accounts make measurable progress toward their performance goals, turning account trends and testing results into actionable optimizations, best practices, and credible case studies.
• You will equip key agency partners with the training, tools, and confidence to plan, launch, measure, and optimize Performance TV campaigns, building a foundation for long-term growth with MNTN.
• You will help scale agency enablement to ensure best practice adoption and advertiser success.

About MNTN

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Tarte, Decked, and National University.

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