Strategic Product Lead – Large Group (Hybrid)

Blue Cross Blue Shield of Arizona; Phoenix (AZ); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Blue Cross Blue Shield of Arizona is seeking a Strategic Product Lead – Large Group to own the 12–36 month roadmaps, drive network design, and lead multi-year product initiatives in the Arizona large group market.

You will partner with Sales, Legal, Operations and IT to translate strategy into executable plans, track performance, and ensure programs meet employer and member needs while delivering profitable growth.

Qualifications

• 7 years of product management, strategy, or consulting experience in healthcare/insurance or related domains.
• 5 years of experience leading complex, cross-functional product initiatives in large-scale environments.
• 5 years of experience in strategic planning, including roadmaps, market analysis and long-term growth.
• 3 years in Large Group (employer-sponsored) market segments, preferably in healthcare or regulated industries.
• 2+ years of leadership including influencing senior stakeholders and guiding product teams.

Responsibilities

• Own large group product roadmap across priority domains and maintain a 12–36 month plan with outcomes and metrics.
• Lead network design positioning and implementation leadership for large group products.
• Own revenue generation and portfolio optimization, including value adds and pricing considerations.
• Coordinate discovery for new concepts (navigation/advocacy) and define MVP scope and differentiation.
• Maintain knowledge of Arizona large group market and competitive intelligence; translate findings into actions.
• Ensure initiatives are operationally sound with scalable playbooks and robust go-to-market readiness.

Skills

Product management

Strategy

Cross-functional leadership

Market analysis

Stakeholder influence

Leadership

Education

High-School Diploma or GED

Tools

Excel

Job description

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy.AZ Blue offersa variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

• Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week

• Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week

• Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month

• Onsite: daily onsite requirement based on the essential functions of the job

• Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.

This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

PURPOSE OF THE JOB

The Strategic Product Lead – Large Group is accountable for the design and execution of product initiatives that drive profitable growth and competitive differentiation in the large group commercial segment. The role owns the end-to-end product lifecycle for a portfolio of large group capabilities—spanning provider network positioning and implementations, oversight over revenue-generating buy-up and point-solution programs, multi-year strategic roadmaps, and discovery/validation of new product concepts (e.g., navigation/advocacy programs and alternatives to “copay-first / steerage-enabled” models in the market). The Product Manager is expected to lead with strong market insight—especially the Arizona large group landscape—while partnering cross-functionally to deliver operationally sound products that are easy to sell, easy to administer, and valued by employers and members

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

• 7 years of product management, strategy, consulting, or equivalent experience in healthcare/insurance, employer benefits, provider networks, or related domains.
• 5 years of experience leading complex, cross-functional product initiatives within large-scale or enterprise environments
• 5 years of experience in strategic planning, including product roadmap development, market analysis, and long-term growth initiatives
• 3 years of direct experience in Large Group (employer-sponsored) market segments, preferably within healthcare, insurance, or similarly regulated industries
• 2 years of leadership (including team lead) experience including influencing senior stakeholders and guiding product teams
• Experience working with executive leadership to align product strategy with organizational goals

Required Education

• High-School Diploma or GED in general field of study (All Levels)

Required Licenses

• N/A

Required Certifications

• N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

• 10 years of experience in product management, product strategy, or related disciplines, particularly in complex or matrixed organizations
• 7 years of experience within the Large Group or employer-sponsored benefits market, with deep understanding of customer, consultant, and broker dynamics
• 5 years of experience in healthcare, health insurance, or other highly regulated industries, with demonstrated knowledge of compliance and market trends
• 5 years of experience leading enterprise-level product transformations or large-scale strategic initiatives
• 4 years of people leadership experience, including direct management of product managers or cross-functional teams
• Demonstrated experience (5+ years) influencing executive-level decision-making and shaping enterprise product vision

Preferred Education

• Bachelor’s Degree in Computer Science, Information Systems, Business, or related field

Preferred Licenses

• N/A

Preferred Certifications

• Certification as Product Manager (CPM), Product Owner (CPO) , or equivalent product management certification
• Project Management Professional (PMP)
• Lean Six Sigma Green Belt or Black Belt certification

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Large Group Product Roadmap Ownership

• Manage the large group product strategy across priority domains (network, benefit/value adds, navigation/advocacy, clinical/vendor point solutions, and experience enablers).
• Develop and maintain a 12–36 month roadmap with clear outcomes, success metrics, dependencies, and investment tradeoffs; produce leadership-ready recommendations and decision documents.
• Translate strategy into executable plans: epics/initiatives, milestones, and cross-functional commitments; proactively surface risks and decision needs.

Provider Network Design Positioning + Implementation Leadership

• Lead research and provide support for for large group network design (e.g., tiering, steering, narrow/broad configurations, value/provider alignment, and employer/network customization where appropriate).
• Provide product leadership during network implementations: scope definition, stakeholder alignment, readiness tracking, and launch governance—ensuring minimal disruption and clear internal/external messaging.
• Partner with Provider Partnerships, Legal, Operations, Sales and Configuration teams to ensure network changes are operationally feasible, compliant and marketable.

Revenue Generation, Buy-Up Programs & Portfolio Optimization

• Own financial performance for large group “buy-up” programs and value-add offerings: define value proposition, pricing/packaging approach, attach/penetration goals, and margin guardrails.
• Build or coordinate business cases and financial rationale (including pricing/revenue-share structures where applicable) and implement performance tracking (sales pipeline, adoption, engagement, and outcomes).
• Drive portfolio management: evolve, redesign, reposition, or sunset offerings based on employer value, outcomes, operational burden, and competitive relevance.

Discovery & New Concept Management (e.g., Surest-like Alternatives, Navigation/Advocacy)

• Coordinate structured discovery for new product concepts (member experience, pricing transparency, provider choice/quality signals, steerage, and navigation/advocacy).
• Define required/optional capabilities, MVP scope, and differentiation strategy—grounded in user needs and market realities; validate concepts through research and stakeholder feedback loops.
• Partner with Digital, clinical, operations and vendor partners to design integrated experiences (e.g., single sign-on, data exchange, and coherent end-to-end journeys).

Arizona Large Group Market Research & Competitive Intelligence

• Maintain top-level knowledge of competitive, healthcare delivery, distribution, and employer landscapes—especially Arizona large group dynamics and national carrier strategies.
• Conduct robust competitive research to identify strengths, gaps, and opportunities; translate findings into clear product actions (roadmap changes, new capabilities, messaging, sales enablement).
• Monitor market signals related to copay-tiered/dynamic copay offerings and navigation models, and recommend responses appropriate for the large group segment.

Cross-Functional Delivery, Operational Readiness & Launch Excellence

• Ensure initiatives are operationally sound and scalable: strengthen implementation playbooks, data flows, handoffs, and risk controls; reduce manual work and defects.
• Lead launch planning and go-to-market readiness in partnership with Sales, Marketing, Account Management, and Operations (materials, training, positioning, and adoption plans).
• Coordinate Agile delivery with technical implementation leads where applicable.

The position has an onsite expectation of 1 day per week and required a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

• Strong product strategy and product management skills, with the ability to define vision, priorities, and roadmaps for Large Group products and solutions

• Advanced knowledge of the Large Group market, including employer-sponsored health plans, customer needs, broker/consultant dynamics, and competitive landscape

• Ability to lead cross-functional teams and influence partners across operations, sales, underwriting, finance, clinical, compliance, and technology

• Strong leadership, problem-solving, and decision-making skills, with the ability to motivate and inspire the project team and stakeholders.

• Strong analytical and problem-solving skills, including the ability to interpret market data, customer insights, financial results, and performance metrics to inform decisions

• Advanced PC proficiency

• Basic proficiency in spreadsheet, database, flow charting, and word processing software

Required Professional Competencies

• Excellent communication skills

• Service, project and results-orientation, with strong analytical and problem solving skills

• High-energy work ethic, ability to establish vision, drive change and deliver results.

• Ability to facilitate cross-functional teams to develop, deliver, operationalize, document, and support solutions.

• Knowledge of developing and managing continuous improvement programs
• Strong analytical skills to support independent and effective decisions
• Ability to prioritize tasks and work with multiple priorities, sometimes under limited time constraints
• Perserverance in the face of resistance or setbacks
• Effective interpersonal skills and ability to maintain positive working relationship with others
• Demonstrated ability to stay current on software trends and innovations
• Experience working with and managing third parties
• Ability to maintain confidentiality and privacy
• Analytical knowledge necessary to generate reports based on available data and then make decisions based on reported data

Required Leadership Experience and Competencies

• Change leadership skills, with the ability to guide teams and stakeholders through product changes, market shifts, and strategic transformation
• Strong execution skills, including the ability to move from strategy to implementation and deliver measurable business outcomes

PREFERRED COMPETENCIES

Preferred Job Skills

• Knowledge of HIPAA regulations
• Knowledge of the Health Care industry
• Deep expertise in Large Group product innovation, including advanced plan design (e.g., ASO, level-funded, value-based ... )
• Advanced strategic leadership skills, with the ability to shape enterprise product vision and influence long‑…

Preferred Professional Competencies

• Demonstrated understanding of outsourcing business strategies and best practices
• Thorough knowledge of the company’s needs, policies and culture
• Advanced systems research and analysis expertise
• Impeccable project management skills
• Solid technical ability and critical thinking skills
• Knowledge of internal departments and operations

Preferred Leadership Experience and Competencies

• Ability to provide mentoring and peer review to team members

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com.