Strategic PR & Marketing Communications Leader

Miller Electric Mfg. LLC; Appleton (WI); On-site; USD 85,000 - 110,000; Full time

Job summary

Miller Electric Mfg. LLC seeks a Marketing Communications Strategist to lead strategic communications, strengthen ITW Welding's industry voice, and manage public relations across Miller divisions.

You will translate complex technical information into compelling stories, collaborate with Brand, Product Management, Sales, and marketing teams, and develop annual editorial strategies to elevate Miller’s visibility with industry media.

Qualifications

• Bachelor’s degree required and 5+ years in PR/Marketing communications.
• Strong writing portfolio across marketing copy, campaigns, PR or technical product comms.
• Excellent writing, editing, proofreading, and storytelling skills.
• Experience writing for multiple channels: digital, social, print, PR, web, campaigns.
• Experience developing and executing PR strategies and building media relationships.
• Strong project management, able to handle multiple priorities and deadlines.
• Experience using AI writing, research, or productivity tools preferred.
• Manufacturing/industrial/B2B/technical experience a plus.

Responsibilities

• Serve as Miller's primary communications contact for trade publications, editors, journalists, and industry media.
• Build long-term relationships with trade editors to boost Miller’s visibility in welding and industrial markets.
• Develop annual editorial calendars aligned with product launches and industry trends.
• Identify opportunities for earned media, thought leadership, and speaking engagements.
• Collaborate with Brand, Product Management, Sales, and marketing teams to uncover stories worth telling.
• Coordinate PR activities across Miller divisions for consistent brand voice.
• Develop and execute an annual enterprise PR strategy aligned with priorities.
• Measure PR effectiveness, placements, media engagement, and share of voice.
• Identify industry trends and translate them into thought leadership opportunities.
• Write press releases, articles, customer stories, and business case studies with internal experts.
• Position Miller as a trusted industry voice through proactive media engagement.

Skills

Strong writing portfolio

Excellent writing/editing

Public relations experience

Cross-functional collaboration

Project management

Experience using AI tools

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or related field

Tools

AI writing tools

Job description

Miller Electric Mfg. LLC seeks a Marketing Communications Strategist to lead strategic communications, strengthen ITW Welding's industry voice, and manage public relations across Miller divisions.

You will translate complex technical information into compelling stories, collaborate with Brand, Product Management, Sales, and marketing teams, and develop annual editorial strategies to elevate Miller’s visibility with industry media.