Strategic PR Director: Media Relations & Growth

Kada Recruiting; Charlotte (NC, SC); Hybrid; CAD 128,000 - 185,000; Full time

Job summary

Unknown is seeking an Associate Public Relations Director to expand integrated communications programs and drive business growth through storytelling and media relations. The role involves leading PR strategies, managing client relationships, and mentoring junior staff in a fast-paced environment.

The position requires strong writing skills, strategic thinking, and the ability to manage multiple accounts across diverse verticals, with travel to client sites as needed.

Qualifications

• 8-10 years of public relations experience, preferably in a PR agency.
• Experience managing direct reports and overseeing day-to-day operations.
• Ability to handle multiple industry accounts across various verticals.
• Proficient in integrating influencers into PR planning and proposals.
• Familiarity with PR reporting tools and media search platforms.
• Proven track record of collaborating with internal and external teams in marketing, communications, product, content, growth, and/or HR.
• Exceptional writing skills to create captivating, authentic content that resonates with the target audience.
• Strong initiative, organizational skills, and ability to manage multiple projects in a fast-paced environment.
• Strategic thinker with excellent problem-solving abilities and meticulous attention to detail.

Responsibilities

• Collaborate with leadership to develop innovative PR strategies for multiple accounts.
• Manage client relationships and coordinate with internal teams to achieve ongoing success.
• Build and maintain relationships with local, regional, and national media outlets for positive exposure.
• Lead the pitching process and identify opportunities for favorable coverage.
• Develop comprehensive PR plans aligned with integrated communications goals, including crisis management.
• Enhance the client’s industry profile and expand networks by engaging potential clients.
• Introduce fresh ideas for initiatives, events, and influencer/content creator programs.
• Develop and manage a media database for targeted releases.
• Be a reliable media source and maintain a strong presence in local communities through professional organizations.
• Work with social media and influencer teams to align content planning and execution.
• Provide reports on KPIs and highlight risks or trends.

Skills

PR leadership

Storytelling

Media relations

Crisis communications

Education

Bachelor's in Communications or PR

Tools

PR reporting tools

Media search platforms

Job description

Unknown is seeking an Associate Public Relations Director to expand integrated communications programs and drive business growth through storytelling and media relations. The role involves leading PR strategies, managing client relationships, and mentoring junior staff in a fast-paced environment.

The position requires strong writing skills, strategic thinking, and the ability to manage multiple accounts across diverse verticals, with travel to client sites as needed.