Strategic Performance Marketing Manager

11105 Expedia, Inc.; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness & travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Chicago is seeking a Performance Marketing Strategy Manager to lead paid media strategy for the B2B Supply Marketing portfolio. You will connect business goals to channel planning, manage budgets, and collaborate with channel specialists, agencies, and internal partners to surface opportunities.

The role emphasizes data-driven decision making, executive storytelling, and strong cross‑functional collaboration to drive scalable growth in a fast-paced travel tech environment.

Qualifications

• Significant experience in paid media, performance marketing, growth marketing, or related strategy and operations roles.
• Experience supporting cross‑channel paid media planning across publishers and performance objectives, including SEM, paid social, and programmatic.
• Ability to translate data into executive-ready weekly performance narratives and business cases.
• Strong judgment and ability to work independently in fast-paced, ambiguous environments.
• Experience budgeting and allocating spend, with cross‑functional stakeholders.
• Experience working with agencies or vendors and influencing without direct authority.

Responsibilities

• Support paid media strategy for Expedia Group’s B2B Supply Marketing portfolio.
• Translate business goals into channel plans, budgets, and performance reviews.
• Collaborate with channel specialists, agencies, and internal stakeholders to surface opportunities and drive priorities.
• Produce executive-ready performance narratives and recommendations on a weekly cadence.

Skills

paid media

performance marketing

growth marketing

strategy and operations

cross‑channel planning

SEM

paid social

programmatic

budget allocation

pacing discussions

data storytelling

working with agencies

cross‑functional collaboration

performance measurement

attribution

reporting

operating models

cadences/workflows

communication skills

Tools

GA4

campaign management tools

performance reporting systems

Job description

Expedia Group in Chicago is seeking a Performance Marketing Strategy Manager to lead paid media strategy for the B2B Supply Marketing portfolio. You will connect business goals to channel planning, manage budgets, and collaborate with channel specialists, agencies, and internal partners to surface opportunities.

The role emphasizes data-driven decision making, executive storytelling, and strong cross‑functional collaboration to drive scalable growth in a fast-paced travel tech environment.