Strategic Partnerships & Business Development Lead

SoulCycle; New York (NY); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Unlimited rides

Employee discounts

Professional development

Job summary

SoulCycle in New York, NY seeks a Strategic Partnerships & Business Development Lead to own a programmatic partnerships portfolio with revenue accountability. You will source, negotiate, and close partnerships while managing existing relationships and driving sponsorships and monetization.

The role requires 6–10 years in sales, BD or partnerships, strong storytelling, and the ability to lead cross-functional teams.

Qualifications

• 6 to 10 years building and running sales, business development, or partnerships portfolios with direct revenue accountability and a track record of hitting the number.

Responsibilities

• Own the Partnerships revenue annual target. Build, manage, and report on a pipeline of active deals with targets for sponsorship dollars, monetization, and customer acquisition.
• Own strategy, relationship management & development, and negotiation of all partnerships, coordinating with Legal, Finance, Marketing and other teams.
• Manage the commercial side of existing partnerships: performance against contract, growth opportunities, and renewal.
• Identify and source new partnerships to create revenue streams (sponsorships, alternative monetization).
• Build a partner network across wellness, retail, and lifestyle categories to meet target consumer and strengthen brand.
• Lead deal negotiations end to end with cross-functional support to establish terms and KPI alignment.
• Directly manage a report; set rhythm and standards for partnerships.
• Set, measure, and exceed goals and KPIs for the program at Soul.

Skills

Sales leadership

Partnerships

Negotiation

Storytelling

Analytics

Team leadership

Strategic planning

Networking

Job description

Strategic Partnerships & Business Development Lead

• Full-time

WHO WE ARE

The first of its kind boutique fitness experience, SoulCycle revolutionized the fitness industry. Our signature 45-minute indoor cycling class is an immersive and intense mind-body-soul workout, where legendary instructors guide riders through class, helping them lose themselves in the ride, the music, the experience. Taking place in dark, candlelit studios, allowing riders to be grounded in the moment, SoulCycle rides connect our community through the experience and energy of the room.

OUR MISSION

To foster an open, diverse, & inclusive community, while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust.

SoulCycle is looking for a commercially-driven leader to own partnerships as a revenue line for the business. The role oversees all strategic partnership and business development efforts, with a clear first priority for sponsorship dollars, monetization, and customer acquisition. The second priority is on brand heat and awareness as outcomes that great strategic partnerships can produce along the way.

The right candidate knows how to tell the Soul story and package it for a partner. The job includes significant storytelling, but the primary focus is on building and running a programmatic sales and business development portfolio (with pipeline, conversion, and renewals managed like a sales book rather than a series of one-off deals). The Director, Strategic Partnerships will source, negotiate, and close new partnerships, and will own the commercial management of our existing partner relationships, including accountability for performance, growth, and renewal economics.

The Director, Strategic Partnerships will manage and develop talent on the team, will collaborate closely with other department leaders at SoulCycle, including Marketing, Finance, Operations, and Legal.

The right candidate will:

1. Build a programmatic partnerships portfolio to achieve revenue targets, and will manage the pipeline in a way that supports the vision for B2B growth at SoulCycle.

2. Own the commercial relationship with our most significant existing partners: performance against contract, growth opportunities, and renewal negotiations.

3. Be an internal champion for Partnerships, forging strong working relationships with internal stakeholders across all departments.

4. Serve as the face of SoulCycle in the market, from exploratory conversations through contracting and onboarding, bringing an established network that is additive to our existing partner base.

5. Manage, coach, and develop a direct report, helping elevate the standard of the team.

This role demands a results-oriented, low-ego, hard working leader who can execute and who has a proven track record of delivering revenue.

RESPONSIBILITIES

• Own the Partnerships revenue annual target. Build, manage, and report on a pipeline of active deals with clear targets for sponsorship dollars, monetization, and customer acquisition.
• Own strategy, relationship management & development, and negotiation of all partnerships, bringing in cross-functional SoulCycle partners and/or executives as needed to support discussions.
• Manage the commercial side of existing partnerships, including performance against contract terms, growth opportunities, and renewal.
• Identify and source new partnerships to create revenue streams for the company, including sponsorships and alternative monetization approaches.
• Build a partner network across key wellness, retail, and other lifestyle categories, striking opportunities that meet our target consumer where they are and punctuate our brand positioning to fuel awareness and acquisition.
• Manage deal negotiations end to end, partnering with Legal, Finance, Marketing and other internal teams to establish term sheets and deal parameters.
• Lead the execution of deals post-close, holding each deal to its KPIs and building strong cross-functional internal alignment and excitement around every opportunity.
• Manage and develop a direct report; set the operating rhythm and standards for the partnerships function.
• Set, measure, and exceed goals, plans, and KPIs for the partnership program at Soul.

• 6 to 10 years building and running sales, business development, or partnerships portfolios with direct revenue accountability and a record of hitting the number.
• Experience structuring, negotiating, and renewing large, multi-year commercial contracts; comfortable owning the economics as well as the marketing and relationship management elements.
• People management experience, including experience hiring, coaching, and developing direct reports to take on additional swaths of ownership.
• Executive maturity: can run a negotiation, a partner business review, or a leadership update without a script, and holds their own with senior counterparts.
• A strong storyteller who can package the SoulCycle brand for partners, grounded in a commercial case.
• Analytically minded, with an ability to set KPIs, track performance against them, and report ROI.
• Self motivated, a self starter who can run independently and adapt in a fast-paced, evolving business.
• Familiarity and comfort with navigating fitness/wellness, music, entertainment, lifestyle, tech, and fashion/retail industries.

Pay Transparency: $145k - $160k

JOINING THE SOULCYCLE FAMILY

As a member of the SoulCycle family, you will enjoy:

• Competitive salary, benefits, and perks/discounts at SoulCycle
• Unlimited complimentary rides at all SoulCycle locations
• Growth, leadership, and professional development opportunities

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned.

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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