Strategic Partner Marketing Manager

Extreme Networks; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a leading global networking firm as a Strategic Partner Marketing Manager, where you'll engage and grow revenue through strategic partnerships. This role offers the chance to create and execute impactful marketing plans, enhance partner effectiveness, and drive measurable outcomes. You'll collaborate with various teams to optimize channel marketing opportunities and manage key initiatives that support reseller growth. If you're passionate about marketing and have a proven track record in B2B demand generation, this is your opportunity to make a significant impact in a dynamic and inclusive environment.

Qualifications

• 5+ years in channel or partner marketing within Networking or SaaS.
• Expertise in building marketing strategies with technology partners.

Responsibilities

• Develop and implement marketing programs to grow revenue with resellers.
• Drive partner education initiatives to improve effectiveness and mindshare.

Skills

B2B demand generation

digital marketing

partner enablement

project management

relationship building

strategic thinking

Education

Bachelor's degree

Tools

SFDC

Marketo

Tableau

PRM systems

Job description

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme.

Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.

Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team.

Extreme Networks is seeking a dynamic Strategic Partner Marketing Manager to lead our strategic (Nationals) reseller marketing efforts in the Americas. You’ll own the marketing relationship with your strategic partners. This role involves creating and executing joint marketing plans, building pipeline, and driving revenue growth through strategic partnerships. The ideal candidate will have extensive experience in B2B demand generation, digital and in-person marketing activities, and partner enablement.

Key Responsibilities:

1. Develop and implement marketing programs to engage and grow revenue with Americas resellers (Nationals and other key accounts).
2. Drive partner education and enablement initiatives to improve partner effectiveness and mindshare.
3. Create and execute annual partner marketing plans, aligning initiatives with Extreme Networks' corporate objectives and themes, and ensuring measurable outcomes.
4. Regularly engage with assigned partners to design and execute integrated campaigns, facilitating co-marketing efforts and demand generation initiatives.
5. Oversee logistics and execution of co-marketing events, including virtual engagements and regional field events.
6. Collaborate with Channel Sales, BDR, and Marketing Operations to optimize channel marketing opportunities and support pipeline growth.
7. Represent assigned partners and key results in weekly and quarterly internal reviews and related activities.
8. Support the creation of channel marketing and sales materials, including playbooks, datasheets, presentations, webinars, and videos.
9. Manage Market Development Funds (MDF) allocation for key partners, ensuring strategic and effective spending.
10. Monitor and report on key metrics, ROI, and spend for all channel marketing activities.
11. Market ‘about’ partners internally and externally via WinWires, case studies, web presence, etc.
12. Support other reseller initiatives in the Americas as needed.

Requirements:

1. Bachelor's degree preferred.
2. Results orientation and a growth mindset.
3. 5+ years of experience in channel, field, or partner marketing in the Networking and/or SaaS space.
4. Proven success in building and executing marketing engagement strategies with technology, Reseller, VAR, MSP, SI, and Distribution partners.
5. Experience managing and optimizing Market Development Funds (MDF) to drive measurable and scalable impact.
6. Demonstrated ability to influence across levels, build relationships with internal and external stakeholders, think and execute creative solutions.
7. Strategic thinker with the ability to articulate a clear vision, value, and strategy for partner success.
8. Expertise with SFDC, Marketo, Tableau, and PRM systems.
9. Strong project management skills, attention to detail, and ability to collaborate effectively cross-functionally.

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.