Strategic Partner Marketing Lead – Remote

Remote

San Francisco (CA)

Remote

USD 140,000 - 180,000

Full time

14 days+

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Job summary

Extreme Networks is seeking a Strategic Partner Marketing Manager for the Americas resellers to own strategic partner marketing plans, MDF strategy, and ABM campaigns across the Americas. The role focuses on US Nationals and high-potential reseller relationships, aligning partner priorities with Platform ONE adoption, upmarket growth and seller activation.

The ideal candidate blends B2B channel marketing depth with commercial judgement, data-driven decision making, and strong stakeholder

Qualifications

Bachelor’s degree preferred, or equivalent practical experience.
Min. 5 years of experience in channel, field, regional, partner, demand generation or B2B technology marketing.
Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller or distribution ecosystems is strongly preferred.
Proven ability to build and execute strategic partner marketing plans that connect partner priorities, sales goals, marketing tactics, MDF investment and measurable business outcomes.
Strong commercial judgement and confidence in challenging, shaping or redirecting partner activity when the expected business outcome is not clear.
Experience managing MDF, co-marketing investments, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy or account-based growth programs.
Ability to influence senior stakeholders constructively, including Channel Sales leaders, PAMs, partner marketing contacts, partner sales leaders and internal marketing stakeholders.
Creative and commercially minded, with the ability to develop partner-relevant ideas that are practical to execute, differentiated from status quo activity and grounded in clear target audiences, outcomes and measures.
Metrics-aware and comfortable connecting marketing activity to sourced or influenced pipeline, funnel creation, conversion, bookings indicators, ROI, account engagement, seller participation and partner relationship health.
Growth mindset, resilience and curiosity, with the ability to bring structure, data, creativity and pragmatic judgement to partner relationships.

Responsibilities

Own strategic partner marketing plans: Lead the development and execution of annual and 6-month partner marketing plans for assigned strategic partners, aligning each plan to joint business priorities and measurable outcomes.
Shape partner investment strategy and MDF discipline: Manage MDF strategy, allocation, tracking and reporting, moving from reactive spending to proactive investment decisions.
Lead the marketing relationship with strategic partners: Maintain regular engagement with partner marketing contacts, PAMs and sales leaders to influence partner plans and secure buy-in.
Drive bespoke demand generation and ABM motions: Design and execute campaigns including ABM, digital, social, seller-led, events and vertical motions with partner collaboration.
Activate partner sellers and technical communities: Create seller activation, enablement and partner education initiatives to boost partner productivity.
Build partner advocacy and market presence: Create partner-facing and customer-facing materials including joint value propositions and case studies.
Use data to steer partner strategy: Monitor MDF, pipeline, bookings, campaign engagement and conversion signals to refine investments.
Represent strategic partners internally: Present partner opportunities, risks and next actions in reviews to guide leadership decisions.