Strategic Partner Manager, Creators - Innovation

Meta; New York (NY); On-site; USD 131,000 - 190,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks a Strategic Partner Manager to lead relationships with AI and tech creators across Instagram and Meta products, owning a portfolio to deepen presence, adoption, and monetization.

You will partner with Product, Marketing, and Communications, design tentpole programs, and drive early adoption of Meta's AI products. The role demands autonomy in a fast-evolving environment and strong relationship-building skills.

Qualifications

• 8+ years of experience in partnerships, business development, creator marketing, technology, media, or a related field, or 6+ years with an MBA or Master's degree.
• Experience working directly with creators, talent, agencies, or representation.
• Demonstrated experience building and managing external relationships.
• Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Communications).
• Communication and presentation skills, with experience presenting to senior external stakeholders.
• Experience operating with a high degree of autonomy in a fast-moving, ever-changing environment with multiple competing priorities.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own and grow a portfolio of strategic creator relationships, serving as the primary point of contact and acting as a trusted advisor
• Develop and execute partnership strategies that drive adoption of Meta's AI products as well as content investment and monetization outcomes for creators on Meta platforms
• Build executive-level relationships with creators, talent management, and representation
• Serve as a key cross-functional point of contact for AI & tech creators, partnering with Product, Marketing, Communications, Sales, and Policy to translate creator needs into internal action
• Design and land tentpole moments and programs tied to key industry events (e.g., CES, Meta Connect)
• Drive early adoption of Meta's AI products within the innovation vertical
• Provide structured market and competitive intelligence on creator sentiment, platform preference, and emerging trends to inform Product and Partnerships leadership
• Represent Meta externally at industry events and evangelize the creator opportunity
• Track, measure, and report on portfolio health and partnership impact against goals

Skills

Partnerships

Business development

Creator marketing

Cross-functional collaboration

Data-driven decision making

Autonomy

Presentation skills

Education

Bachelor's degree or equivalent

MBA or Master's degree

Tools

AI tools

Prompt engineering

Agent orchestration

AI product suite

Job description

Meta is seeking a results-driven Strategic Partner Manager to lead relationships with top AI and tech creators across Instagram and Meta products. This role owns a portfolio of high-value AI and tech creator partnerships, working to deepen their presence, product adoption, and monetization on Meta platforms. The SPM will act as a trusted advisor to creators and their representation, while serving as a key cross-functional partner for Product, Marketing, and Communications. This is an external-facing role that requires deep fluency in AI and the creator economy, relationship-building skills, and the ability to operate with autonomy in a rapidly evolving, ambiguous environment.

Strategic Partner Manager, Creators - Innovation Responsibilities:

• Own and grow a portfolio of strategic creator relationships, serving as the primary point of contact and acting as a trusted advisor
• Develop and execute partnership strategies that drive adoption of Meta's AI products as well as content investment and monetization outcomes for creators on Meta platforms
• Build executive-level relationships with creators, talent management, and representation
• Serve as a key cross-functional point of contact for AI & tech creators, partnering with Product, Marketing, Communications, Sales, and Policy to translate creator needs into internal action
• Design and land tentpole moments and programs tied to key industry events (e.g., CES, Meta Connect)
• Drive early adoption of Meta's AI products within the innovation vertical
• Provide structured market and competitive intelligence on creator sentiment, platform preference, and emerging trends to inform Product and Partnerships leadership
• Represent Meta externally at industry events and evangelize the creator opportunity
• Track, measure, and report on portfolio health and partnership impact against goals

Minimum Qualifications:

• 8+ years of experience in partnerships, business development, creator marketing, technology, media, or a related field, or 6+ years with an MBA or Master's degree
• Experience working directly with creators, talent, agencies, or representation
• Demonstrated experience building and managing external relationships
• Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Communications)
• Communication and presentation skills, with experience presenting to senior external stakeholders
• Experience operating with a high degree of autonomy in a fast-moving, ever-changing environment with multiple competing priorities
• Analytical skills, with experience using data to prioritize a portfolio and measure its impact
• Bachelor's degree or equivalent experience

Preferred Qualifications:

• Experience designing and executing creator programs tied to major industry moments (e.g., SXSW, Cannes Lions)
• Experience managing a portfolio at scale with a tiered engagement model
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated fluency in AI products and the broader AI landscape, and a habit of staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Understanding of the competitive creator platform landscape (e.g., YouTube, TikTok, X, Substack)
• Hands-on experience applying AI tools (e.g., prompt engineering, agent orchestration) to optimize workflows and drive measurable impact
• Familiarity with Meta's AI product suite, wearables, and smart glasses
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff… (rest of the EEO statement exactly as provided).

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$131,000/year to $190,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.