Strategic Paid Search Director - Education

Zeta Global; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Excellent medical, dental, and vision

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global is seeking a strategic, data-driven Director of Paid Search to support a Higher Education division. You’ll shape paid search strategy across EDU clients, ensuring best-in-class execution and measurable business outcomes.

This role blends strategic vision with hands-on management: guiding client strategy, overseeing performance, and ensuring flawless end-to-end campaign execution, budgeting, forecasting, testing, and optimization.

Qualifications

• 8-12+ years of relevant paid search experience.
• Hands-on experience managing monthly budgets of $500k+.
• Experience optimizing to full funnel outcomes for EDU clients, such as CPE and CPS.

Responsibilities

• Translate client goals into full-funnel search strategies on Google/Microsoft Ads.
• Lead account planning: budget, forecasting, audience strategy, testing roadmaps.
• Identify performance opportunities and provide optimization recommendations.

Skills

Paid search strategy

Budget management

Analytics & reporting

Client management

Google Ads

Tools

Google Ads

Microsoft Ads

GA4 / Google Analytics

Job description

Zeta Global is seeking a strategic, data-driven Director of Paid Search to support a Higher Education division. You’ll shape paid search strategy across EDU clients, ensuring best-in-class execution and measurable business outcomes.

This role blends strategic vision with hands-on management: guiding client strategy, overseeing performance, and ensuring flawless end-to-end campaign execution, budgeting, forecasting, testing, and optimization.