Education Paid Search Lead (Remote)

Openkrill; United States; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, dental, and vision coverage

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global is seeking a Director of Paid Search to lead a Higher Education division. You will shape paid search strategy, guide client engagements, and drive measurable outcomes across Google and Microsoft Ads. The role combines strategic vision with hands-on management of campaigns, budgets, and performance.

You will oversee end-to-end execution, optimize for EDU KPIs like CPL, CPE, and CPS, and collaborate with analytics to deliver data-driven recommendations and scalable reporting.

Qualifications

• 8–12+ years of paid search experience.
• Experience managing monthly budgets of $500k+.
• Experience optimizing to full funnel outcomes for EDU clients (CPE/CPS).

Responsibilities

• Translate client goals into full-funnel search strategies across Google and Microsoft Ads.
• Lead account planning including budget allocation, forecasting, audience strategy, and testing roadmaps.
• Oversee end-to-end execution of paid search campaigns and KPI performance (CPL, CPE, CPS).
• Develop reporting with analytics and ops to improve scalability and insight.
• Drive adoption of new beta features, AI-driven tools, and automation.

Skills

Paid search

Strategy

Leadership

Analytics

Budget management

Tools

Google Ads

Skai

Job description

Zeta Global is seeking a Director of Paid Search to lead a Higher Education division. You will shape paid search strategy, guide client engagements, and drive measurable outcomes across Google and Microsoft Ads. The role combines strategic vision with hands-on management of campaigns, budgets, and performance.

You will oversee end-to-end execution, optimize for EDU KPIs like CPL, CPE, and CPS, and collaborate with analytics to deliver data-driven recommendations and scalable reporting.