Strategic Operations Lead, Monetization

TikTok Inc.; San Jose (CA); On-site; USD 159,000 - 360,000; Full time

Job summary

TikTok Inc. in San Jose is seeking an entrepreneurial Monetization Strategy Lead to shape advertiser-focused product initiatives and drive revenue growth across major ad products.

You will partner with cross-functional leaders to assess performance and plan for the future. The role emphasizes market analysis, strategic decision-making, and execution in a fast-paced environment, contributing to the long-term monetization roadmap and delivering actionable insights for product development and

Qualifications

• Strong analytical and quantitative abilities with experience in market analysis and financial modeling.
• Experience collaborating with cross-functional teams to develop monetization strategies.
• Ability to communicate complex ideas to both technical and non-technical stakeholders.

Responsibilities

• Conduct market research and identify long-term monetization opportunities and trends in digital advertising.
• Collaborate with product management and engineering to develop monetization strategies for ad products and lines.
• Analyze internal and external factors impacting monetization to inform strategic decisions.
• Monitor revenue performance and recommend adjustments to drive growth.
• Partner with cross-functional teams to execute monetization strategies and meet revenue targets.
• Provide thought leadership on industry trends and monetization opportunities.

Skills

Analytical skills

Market analysis

Financial modeling

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in economics, statistics, engineering, or related field

5+ years of relevant experience (consulting/IB/tech strategy)

Job description

Responsibilities

We are looking for entrepreneurial spirits to join our Global Monetization Product and Tech team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

This role is part of the TikTok's Monetization organization and holds a strong focus on advertiser needs and is dedicated to excellence in developing products and execution. We work with advertisers from all verticals to develop the next generation of monetization solutions and to make TikTok an essential growth channel for businesses of all sizes. We are on the critical path to delivering TikTok's Ads revenue, defining the long-term monetization strategy, and delivering insights that drive the product roadmap.

• Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
• Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
• Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
• Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
• Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
• Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Qualifications

Minimum Qualifications:

• Bachelor's degree in economics, statistics, engineering, or a related field
• 5+ years of experience in management consulting, investment banking, or tech corporate strategy
• Strong analytical skills with experience in market analysis and financial modeling

Preferred Qualifications:

• Ability to work cross-functionally and manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
• Comfortable working in a fast-paced and dynamic environment with tight deadlines
• Passion for digital advertising and social media monetization

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.