Strategic Media Relations Manager

Medical University of South Carolina; Charleston (SC); On-site; USD 85,000 - 115,000; Full time

Job summary

Medical University of South Carolina (MUSC) is seeking a Media Relations Manager to advance and protect MUSC’s reputation by contributing to proactive public relations strategy and executing high-level reactive media relations across clinical, academic, research, and enterprise priorities.

The role serves as a primary contact for journalists, identifies earned media opportunities, leads day-to-day media engagement, prepares spokespeople, supports issues and crisis response, and uses media

Qualifications

• Proven experience in public relations and media relations in a fast-paced, high-accountability environment.
• Ability to contribute to strategy while independently driving execution across multiple concurrent priorities.
• Expertise in media inquiry management, message development, pitching, interview coordination and spokesperson preparation.
• Strong news judgment and the initiative to monitor the media environment, recognize opportunities and risks, and recommend timely action.
• Ability to build trusted relationships with journalists, leaders, subject matter experts and cross-functional partners.
• Excellent writing and editing skills, with a strong command of grammar and AP style.
• Strong project management, organization and follow-through, including the ability to manage deadlines, approvals and stakeholder expectations.

Responsibilities

• Serve as a primary media relations representative and designated spokesperson, providing responsive, accurate and professional service to journalists and internal partners.
• Lead day-to-day management of media inquiries from intake through resolution, including assessing requests, identifying and preparing subject matter experts, coordinating logistics, interviewing, and follow-up.
• Write and distribute press releases, media alerts, pitches, responses, statements, talking points and Q&A documents aligned with core messages and AP style.
• Cultivate productive relationships with local, statewide and targeted national media, understanding reporters, outlets and current interests.
• Prepare media briefings and provide interview preparation or media refreshers for leaders, spokespeople and subject matter experts.
• Coordinate media relations activities with regional health network leaders and other enterprise partners.

Skills

Public relations

Media relations

Strategic planning

Writing and editing

Crisis communications

Project management

Stakeholder management

Education

Bachelor’s degree in public relations, journalism, communications or a related field

Job description

Medical University of South Carolina (MUSC) is seeking a Media Relations Manager to advance and protect MUSC’s reputation by contributing to proactive public relations strategy and executing high-level reactive media relations across clinical, academic, research, and enterprise priorities.

The role serves as a primary contact for journalists, identifies earned media opportunities, leads day-to-day media engagement, prepares spokespeople, supports issues and crisis response, and uses media