Strategic Media & Integrated Marketing Lead

scj; Wisconsin; On-site; USD 90,000 - 130,000; Full time

Job summary

SC Johnson is seeking a Media & Integrated Marketing Manager to translate brand and business strategy into powerful integrated plans across paid, owned and earned channels. This role partners with marketers and cross-functional teams to drive growth and optimize media investment, with a focus on total consumer experience.

The ideal candidate has 7+ years in integrated marketing, strong strategic and influencing skills, and the ability to connect marketing investment to business performance

Qualifications

• Bachelor's degree and 7+ years of experience in integrated marketing, media, communications or related disciplines.
• Experience translating brand strategy into integrated plans across paid, owned and earned channels.

Responsibilities

• Partner with Marketers to translate brand and business priorities into integrated marketing strategies and plans across paid, owned and earned.
• Drive smarter allocation of total paid investment across the entire ecosystem: digital, retail media, commerce and emerging platforms.
• Drive audience-led strategies, in partnership with CIBA, across the consumer journey, using deeper consumer understanding to improve how, where and when brands connect with consumers across paid, owned and earned.
• Connect marketing investment, measurement and business performance, partnering with cross-functional teams to leverage Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources to understand impact, identify opportunities to optimize, and inform future allocation and marketing choices.
• Drive strategic connectivity across the full path to purchase, ensuring marketing strategy connects to eCommerce and digital commerce environments, including Amazon, major retailers and last-mile platforms, to create a more seamless consumer experience from discovery through conversion.
• Shape a connected approach to social, content and influence, helping brands show up effectively across consumer touchpoints through brand-led content, creators/influencers, social platforms and evolving behaviors such as social search and discovery.
• Build and leverage strategic external partnerships across key media, technology, commerce and retail partners, including key media partners, retailer JBPs and other strategic relationships, to unlock new capabilities, innovation, effectiveness and business value.
• Partner with Marketers, agencies and cross-functional teams to elevate the quality and effectiveness of integrated marketing, creating stronger connectivity across media, creative, commerce, social, creator/influencer, PR/earned and other consumer touchpoints.

Skills

Integrated marketing

Strategic planning

Cross-functional teamwork

Education

Bachelor's degree

Job description

SC Johnson is seeking a Media & Integrated Marketing Manager to translate brand and business strategy into powerful integrated plans across paid, owned and earned channels. This role partners with marketers and cross-functional teams to drive growth and optimize media investment, with a focus on total consumer experience.

The ideal candidate has 7+ years in integrated marketing, strong strategic and influencing skills, and the ability to connect marketing investment to business performance