Manager, Media and Integrated Marketing

scj; Wisconsin; On-site; USD 90,000 - 130,000; Full time

Job summary

SC Johnson is seeking a Media & Integrated Marketing Manager to translate brand and business strategy into powerful integrated plans across paid, owned and earned channels. This role partners with marketers and cross-functional teams to drive growth and optimize media investment, with a focus on total consumer experience.

The ideal candidate has 7+ years in integrated marketing, strong strategic and influencing skills, and the ability to connect marketing investment to business performance

Qualifications

• Bachelor's degree and 7+ years of experience in integrated marketing, media, communications or related disciplines.
• Experience translating brand strategy into integrated plans across paid, owned and earned channels.

Responsibilities

• Partner with Marketers to translate brand and business priorities into integrated marketing strategies and plans across paid, owned and earned.
• Drive smarter allocation of total paid investment across the entire ecosystem: digital, retail media, commerce and emerging platforms.
• Drive audience-led strategies, in partnership with CIBA, across the consumer journey, using deeper consumer understanding to improve how, where and when brands connect with consumers across paid, owned and earned.
• Connect marketing investment, measurement and business performance, partnering with cross-functional teams to leverage Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources to understand impact, identify opportunities to optimize, and inform future allocation and marketing choices.
• Drive strategic connectivity across the full path to purchase, ensuring marketing strategy connects to eCommerce and digital commerce environments, including Amazon, major retailers and last-mile platforms, to create a more seamless consumer experience from discovery through conversion.
• Shape a connected approach to social, content and influence, helping brands show up effectively across consumer touchpoints through brand-led content, creators/influencers, social platforms and evolving behaviors such as social search and discovery.
• Build and leverage strategic external partnerships across key media, technology, commerce and retail partners, including key media partners, retailer JBPs and other strategic relationships, to unlock new capabilities, innovation, effectiveness and business value.
• Partner with Marketers, agencies and cross-functional teams to elevate the quality and effectiveness of integrated marketing, creating stronger connectivity across media, creative, commerce, social, creator/influencer, PR/earned and other consumer touchpoints.

Skills

Integrated marketing

Strategic planning

Cross-functional teamwork

Education

Bachelor's degree

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide - including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.

The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

Internal Employees: This role is Graded an K

ABOUT THE ROLE

The Media & Integrated Marketing (MIM) Manager is an embedded marketing business partner responsible for helping translate brand and business strategy into impactful integrated marketing plans and experiences. Reporting to the Director of Media & Integrated Marketing, the MIM Manager works closely with Marketers and cross-functional partners to bring a holistic perspective across paid, owned and earned channels to enable smarter marketing decisions: from strategic planning through activation, optimization and learning.

Bringing together consumer, brand, business and channel thinking, the MIM Manager partners with Marketers and agencies to shape integrated marketing strategy, guide investment and activation choices, and elevate the quality and effectiveness of marketing to drive measurable business growth. The role brings particular depth in total paid media and modern marketing while operating beyond media alone, partnering with Marketers to shape a total consumer and brand experience that is cohesive, distinctive and effective. They help connect marketing investment and measurement to business performance, using business results and learnings to continuously strengthen marketing strategy and execution.

The Media & Integrated Marketing Manager will interact frequently with senior stakeholders, requiring strategic capabilities, strong influencing and communication skills, and exceptional collaboration.

KEY RESPONSIBILITIES

• Partner with Marketers to translate brand and business priorities into integrated marketing strategies and plans across paid, owned and earned, connecting consumer, brand, business and channel thinking to drive measurable growth.
• Drive smarter allocation of total paid investment across the entire ecosystem: digital, retail media, commerce and emerging platforms, using business priorities, audience opportunity, effectiveness and performance to help determine where investment can have the greatest impact.
• Drive audience-led strategies, in partnership with CIBA, across the consumer journey, using deeper consumer understanding to improve how, where and when brands connect with consumers across paid, owned and earned.
• Connect marketing investment, measurement and business performance, partnering with cross-functional teams to leverage Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources to understand impact, identify opportunities to optimize, and inform future allocation and marketing choices.
• Drive strategic connectivity across the full path to purchase, ensuring marketing strategy connects to eCommerce and digital commerce environments, including Amazon, major retailers and last-mile platforms, to create a more seamless consumer experience from discovery through conversion.
• Shape a connected approach to social, content and influence, helping brands show up effectively across consumer touchpoints through brand-led content, creators/influencers, social platforms and evolving behaviors such as social search and discovery.
• Build and leverage strategic external partnerships across key media, technology, commerce and retail partners, including key media partners, retailer JBPs and other strategic relationships, to unlock new capabilities, innovation, effectiveness and business value.
• Partner with Marketers, agencies and cross-functional teams to elevate the quality and effectiveness of integrated marketing, creating stronger connectivity across media, creative, commerce, social, creator/influencer, PR/earned and other consumer touchpoints.
• Bring a strong understanding of data, technology and the evolving marketing ecosystem, identifying opportunities to use technology, automation and emerging capabilities to improve the speed, quality and effectiveness of marketing.
• Ensure content and brand expression are fit for the environments in which consumers experience them, partnering across Marketing, creative, social, commerce and agency teams to strengthen the total consumer and brand experience.
• Drive continuous improvement and innovation in modern marketing, bringing external learning, emerging capabilities and brand needs together to evolve how SCJ reaches, engages and converts consumers.

REQUIRED EXPERIENCE YOU'LL BRING

• Bachelor's degree and 7+ years of experience in integrated marketing, media, communications or related disciplines, with demonstrated experience connecting marke