Strategic Media & Influence Lead

CACI International Inc

Tampa (FL)

On-site

USD 65,000 - 137,000

Full time

14 days+

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Job summary

The Media Planning & Strategy Lead at CACI International Inc will drive the development and execution of integrated media plans supporting PSYOP, OIE, and influence objectives. You will collaborate with content, creative, and operations teams to synchronize campaigns across traditional and digital channels, delivering impactful messaging that supports mission goals.

The role requires at least five years of experience in media planning or strategic communications, with a strong ability to analyze

Qualifications

Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or related field.
Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, or related disciplines.
Experience developing and executing multi-channel media strategies supporting objectives.
Experience conducting audience analysis, media assessments, and information environment analysis.
Ability to integrate media strategy with operational planning and influence activities.

Responsibilities

Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.
Develop integrated media strategies that align operational objectives, audience analysis, channels, and outcomes.
Conduct audience, media, and information environment assessments to identify opportunities and engagement approaches.
Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms.
Coordinate with content, creative, cultural, distribution, and planning teams to synchronize media activities.
Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.
Assess media consumption habits and information pathways to optimize message placement.
Monitor media performance and campaign analytics to inform adjustments.
Identify key media outlets, influencers, networks of influence, and ecosystems relevant to audiences.
Provide strategic media recommendations to leadership, planners, and stakeholders.