Senior Media Planner & Influence Strategist

CACI International Inc.; Fort Meade (MD); On-site; USD 79,000 - 165,000; Full time

Job summary

CACI International Inc. seeks a Senior Media Planner to develop and optimize media plans that support PSYOP, influence operations, and strategic communications.

You will coordinate across traditional and digital platforms to maximize reach, measure audience engagement, and align channels with operational priorities. With a TS/SCI clearance and poly, you will analyze audiences, evaluate platforms, and advise leadership on media strategies.

Qualifications

• Must hold a current Top Secret SCI clearance with a poly.
• Bachelor's degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or related field.
• Minimum of 5 years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines.
• Demonstrated experience developing multi-channel media strategies and audience engagement plans.
• Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

Responsibilities

• Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities.
• Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.
• Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods.
• Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes.
• Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.
• Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution.
• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences.
• Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.
• Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement.
• Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness.

Skills

Audience analysis

Media planning

Strategic communications

Channel strategy

Education

Bachelor's degree in Communications

Tools

Analytics platforms

Job description

CACI International Inc. seeks a Senior Media Planner to develop and optimize media plans that support PSYOP, influence operations, and strategic communications.

You will coordinate across traditional and digital platforms to maximize reach, measure audience engagement, and align channels with operational priorities. With a TS/SCI clearance and poly, you will analyze audiences, evaluate platforms, and advise leadership on media strategies.