Strategic Media & Influence Lead

CACI; Tampa (FL); On-site; USD 65,000 - 137,000; Full time

Benefits offered by this job

Flexible time off

Job summary

CACI is seeking a Media Planning & Strategy Lead to join our team in Tampa, FL. You will lead the development and execution of multi-channel media strategies to support PSYOP, OIE, and influence objectives, coordinating with content, creative, and operations.

Minimum 5 years in media planning and strategic communications, a Bachelor's degree, and TS/SCI clearance preferred. You will identify outlets, assess audiences, monitor performance, and provide strategic recommendations to leadership.

Qualifications

• Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.
• Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.
• Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.
• Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.
• Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

Responsibilities

• Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.
• Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.
• Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.
• Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.
• Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.
• Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.
• Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.
• Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.
• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.
• Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

Skills

Media planning

Strategic communications

PSYOP experience

Audience analysis

Multi-channel strategy

Education

Bachelor's degree

Master's degree preferred

Job description

CACI is seeking a Media Planning & Strategy Lead to join our team in Tampa, FL. You will lead the development and execution of multi-channel media strategies to support PSYOP, OIE, and influence objectives, coordinating with content, creative, and operations.

Minimum 5 years in media planning and strategic communications, a Bachelor's degree, and TS/SCI clearance preferred. You will identify outlets, assess audiences, monitor performance, and provide strategic recommendations to leadership.