Strategic Media Director: Campaigns & Crisis Response

Vera Institute of Justice; Washington; Hybrid; USD 140,000 - 160,000; Full time

Job summary

Vera Institute of Justice in Brooklyn, NY, seeks a Director of Media Strategy & Campaigns to lead strategic media efforts for Vera Institute and Vera Action. The role shapes messaging, oversees materials, and partners across teams to drive informed public conversation.

You will manage a media team, supervise campaigns, and build journalist relationships, with a hybrid schedule in-office about 10 days per month.

Qualifications

• At least 10 years of experience creating media strategies for government offices or elected officials.
• At least 8 years leading advocacy campaigns.
• At least 5 years supervising 3+ staff.
• Strong crisis communications experience.

Responsibilities

• Set and execute media strategy to advance Vera Institute and Vera Action’s priorities.
• Lead the drafting of talking points and messaging framework on priority issues.
• Cultivate, maintain, and expand relationships with journalists and media outlets.
• Supervise media team, assign workloads, and monitor KPIs.
• Collaborate with Advocacy, Research, and Initiatives to align strategy.

Skills

Crisis communications

Media strategy

Public speaking

Writing and editing

Education

Advanced degree

Job description

Vera Institute of Justice in Brooklyn, NY, seeks a Director of Media Strategy & Campaigns to lead strategic media efforts for Vera Institute and Vera Action. The role shapes messaging, oversees materials, and partners across teams to drive informed public conversation.

You will manage a media team, supervise campaigns, and build journalist relationships, with a hybrid schedule in-office about 10 days per month.