Strategic Marketing Specialist - Content & Campaigns

Bonfiglioli Usa; Hebron Estates (KY); On-site; USD 52,000 - 68,000; Full time

Job summary

Bonfiglioli USA in Hebron, KY is seeking a Marketing Specialist to join our team. You will develop marketing strategies, create materials, and collaborate with sales and other internal teams to boost brand awareness.

The ideal candidate holds a 4-year degree in Marketing or related field, is proficient with Microsoft Office and design tools (Adobe), and is comfortable traveling up to 25% to support trade shows and campaigns.

Qualifications

• A degree in Marketing or related field or the equivalent level of experience
• Proficient in Microsoft Office suite (Word, Excel, Outlook)
• Experience with design and video software (e.g., Adobe)
• Strong knowledge of marketing analytics tools
• High attention to detail
• Track record of managing projects and working with cross-functional teams

Responsibilities

• Understand products and internal standards to develop marketing strategies and increase brand awareness
• Document procedures and streamline processes
• Collaborate with sales and other internal teams on marketing initiatives
• Develop marketing materials and ensure brand guidelines are followed
• Coordinate with agencies for promotional campaigns across media
• Write and edit content for creative and technical materials
• Organize and execute trade shows
• Manage internal content across platforms (Facebook Workplace, digital screens, newsletters)
• Plan market research to test products and determine potential success
• Create engaging digital content
• Assist with planning and execution of trade show booths; travel required

Skills

Analytical skills

Communication skills

Multitasking

Time management

Team collaboration

Organizational skills

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Word

Excel

Outlook

Adobe Creative Suite

Design software

Job description

Bonfiglioli USA in Hebron, KY is seeking a Marketing Specialist to join our team. You will develop marketing strategies, create materials, and collaborate with sales and other internal teams to boost brand awareness.

The ideal candidate holds a 4-year degree in Marketing or related field, is proficient with Microsoft Office and design tools (Adobe), and is comfortable traveling up to 25% to support trade shows and campaigns.