Marketing Specialist with 2-3 years experience

Bonfiglioli Usa; Hebron Estates (KY); On-site; USD 52,000 - 68,000; Full time

Job summary

Bonfiglioli USA in Hebron, KY is seeking a Marketing Specialist to join our team. You will develop marketing strategies, create materials, and collaborate with sales and other internal teams to boost brand awareness.

The ideal candidate holds a 4-year degree in Marketing or related field, is proficient with Microsoft Office and design tools (Adobe), and is comfortable traveling up to 25% to support trade shows and campaigns.

Qualifications

• A degree in Marketing or related field or the equivalent level of experience
• Proficient in Microsoft Office suite (Word, Excel, Outlook)
• Experience with design and video software (e.g., Adobe)
• Strong knowledge of marketing analytics tools
• High attention to detail
• Track record of managing projects and working with cross-functional teams

Responsibilities

• Understand products and internal standards to develop marketing strategies and increase brand awareness
• Document procedures and streamline processes
• Collaborate with sales and other internal teams on marketing initiatives
• Develop marketing materials and ensure brand guidelines are followed
• Coordinate with agencies for promotional campaigns across media
• Write and edit content for creative and technical materials
• Organize and execute trade shows
• Manage internal content across platforms (Facebook Workplace, digital screens, newsletters)
• Plan market research to test products and determine potential success
• Create engaging digital content
• Assist with planning and execution of trade show booths; travel required

Skills

Analytical skills

Communication skills

Multitasking

Time management

Team collaboration

Organizational skills

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Word

Excel

Outlook

Adobe Creative Suite

Design software

Job description

Job Details: Job Location: Bonfiglioli USA - Hebron, KY 41048, Position Type: Full Time, Education Level: 4 Year Degree, Travel Percentage: Up to 25%, Job Shift: Day, Job Category: Marketing, We don't just build gearboxes. We build careers, too.

We take pride in our people, the products we manufacture and the services we provide to our customers. We are always looking for talented and enthusiastic people, who demonstrate our values and core behaviors, to join our team.

If you live and breathe marketing, we need to talk. We are looking for a qualified Marketing Specialist to join our team.

Principle Accountabilities

• Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
• Document process procedures and process flow, recommending any changes to make process more efficient
• Collaborate with other internal teams (e.g. sales) to develop and monitor strategic marketing initiatives
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
• Write, proofread, and edit creative and technical content across different mediums
• Organize and deploy activities such as Trade Shows
• Manage and Create Content for Internal Communication on all platforms (Facebook Workplace, Digital Screens, Newsletters)
• Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.
• Create and Design engaging content for digital channels.
• Work with internal teams in the planning and execution of our booths at trade shows. Travel required.

Education/Experience

• A degree in Marketing or related field or the equivalent level of experience
• Knowledge and use of Microsoft Office, Word, Excel, and Outlook
• Knowledge in design and video software (ex. Adobe)
• Strong knowledge of various marketing and analytics tools
• High attention to detail
• Track record of managing projects and working with cross-functional teams

Competencies/Requirements

• Analytical and multitasking skills
• Excellent communication skills
• Ability to work in a fast paced, challenging environment
• Demonstrated ability to prioritize workload and meet multiple deadlines
• Highly motivated & energetic
• Strong analytical and technical aptitude
• Organizational skills, verbal & written communication skills, math skills, people skills and ability to work in a team setting