Strategic Marketing Programs Lead

HelloKindred; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

HelloKindred is seeking an Integrated Marketing Program Manager to lead high-impact programs across marketing, content, communications, events and experience management. The role covers strategy through execution and measurement in a fast-paced global environment.

The ideal candidate brings 5–7+ years in B2B marketing and proven ability to translate stakeholder objectives into compelling audience experiences, with strong cross-functional collaboration and senior-level stakeholder engagement.

Qualifications

• 5–7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or related field.
• Proven experience leading complex marketing programs from strategy through execution and optimization.
• Strong event and experience management background (in-person, virtual, or hybrid).
• Excellent stakeholder management with senior leaders and cross-functional teams.

Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
• Translate objectives into program briefs with target audiences, messaging, KPIs and success measures.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including formats, engagement strategies, audience journeys and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
• Oversee milestones, budgets, roles, dependencies and delivery requirements.
• Coordinate production, rehearsals, onsite delivery and post-event lead management.
• Apply audience segmentation and journey mapping for cohesive digital, content and event experiences.
• Own program measurement and insights reporting; partner with cross-functional teams to deliver high-quality programs.
• Build and engage communities to support objectives and ongoing audience engagement.
• Apply AI-enabled tools and workflow integrations to improve marketing processes.

Skills

Program management

Stakeholder management

B2B marketing

Content & communications

Event and experience management

Executive presence

Tools

Marketing platforms

Job description

HelloKindred is seeking an Integrated Marketing Program Manager to lead high-impact programs across marketing, content, communications, events and experience management. The role covers strategy through execution and measurement in a fast-paced global environment.

The ideal candidate brings 5–7+ years in B2B marketing and proven ability to translate stakeholder objectives into compelling audience experiences, with strong cross-functional collaboration and senior-level stakeholder engagement.