Strategic Integrated Marketing Programs Lead

HelloKindred; Illinois; Hybrid; USD 95,000 - 140,000; Full time

Job summary

HelloKindred is seeking an Integrated Marketing Program Manager to lead end-to-end programs across experience management, content, communications, events and measurement. The role collaborates with senior stakeholders in a fast-paced global environment and translates objectives into cohesive audience experiences.

You will manage program briefs, KPIs, budgets and cross-functional teams, plan live and virtual events, drive audience engagement, and apply data-driven insights to optimize performance

Qualifications

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential marketing or a related field.
• Proven experience leading complex marketing programs from strategy and planning through execution, measurement and optimization.
• Strong event and experience management background, including in-person, virtual and/or hybrid programs, production and onsite delivery.
• Excellent stakeholder management skills, with experience working with senior leaders and cross-functional teams in large or matrixed organizations.
• Strong content and communications capabilities, including messaging, storytelling, executive communications, presentations and speaker enablement.
• Demonstrated program management skills, including managing multiple workstreams, timelines, dependencies, budgets and competing priorities.
• Experience with audience segmentation, journey planning and using engagement data and KPIs to evaluate program performance.
• Excellent written and verbal communication skills with strong executive presence and attention to detail.
• Experience in professional services or another complex B2B environment is an asset.
• Familiarity with AI-enabled marketing tools, AI agents and workflow automation is an asset.
• Experience leading teams or providing strategic direction and quality assurance is an asset.

Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
• Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
• Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements.
• Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up.
• Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events.
• Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting.
• Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs.
• Build and engage communities where relevant to support program objectives and ongoing audience engagement.
• Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency.
• Where required, provide guidance and quality assurance to team members and lead event teams during onsite delivery.

Skills

Program management

Stakeholder management

Content creation

Event planning

Communication

AI tools

Tools

Marketing platforms

CRM systems

Job description

HelloKindred is seeking an Integrated Marketing Program Manager to lead end-to-end programs across experience management, content, communications, events and measurement. The role collaborates with senior stakeholders in a fast-paced global environment and translates objectives into cohesive audience experiences.

You will manage program briefs, KPIs, budgets and cross-functional teams, plan live and virtual events, drive audience engagement, and apply data-driven insights to optimize performance