Strategic Marketing Manager: Catalog Growth & Engagement

600 UMG Recordings Inc; New York (NY); On-site; USD 45,000 - 92,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Wellbeing reimbursements

Tuition reimbursement

401(k) plan

PTO

Job summary

Universal Music Group in New York is seeking a Marketing Manager, Recordings to develop and execute strategic, always-on marketing campaigns for on-roster artists across Island Records. The role combines catalog storytelling, digital marketing, eCommerce, CRM, and audience growth to grow fan engagement and revenue.

You will lead catalogs, coordinate with internal teams, track campaign performance, and drive data-informed decisions.

Qualifications

• 3–5 years of experience in music marketing and project management.
• Excellent communication, leadership, and organizational skills.
• Strong understanding of digital marketing, social media, eCommerce and fan engagement strategies.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Highly analytical with data-informed decision-making.

Responsibilities

• Catalog Strategy & Planning: Identify opportunities to reframe catalog and develop marketing plans for active artists.
• Project Management & Execution: Own timelines, workflows, and deliverables across initiatives; coordinate across teams.
• Digital Marketing & Audience Growth: Partner on Resurgent Track campaigns, DSP strategy, social activations, data collection, and advertising.
• eCommerce & Commercial Planning: Collaborate on product ideation and catalog-driven campaigns; coordinate launch timelines.

Skills

Music marketing

Project management

Digital marketing

CRM

Audience growth

Job description

Universal Music Group in New York is seeking a Marketing Manager, Recordings to develop and execute strategic, always-on marketing campaigns for on-roster artists across Island Records. The role combines catalog storytelling, digital marketing, eCommerce, CRM, and audience growth to grow fan engagement and revenue.

You will lead catalogs, coordinate with internal teams, track campaign performance, and drive data-informed decisions.