Manager, Marketing Strategy (Label-Managed Catalog)

600 UMG Recordings Inc; New York (NY); On-site; USD 45,000 - 92,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Wellbeing reimbursements

Tuition reimbursement

401(k) plan

PTO

Job summary

Universal Music Group in New York is seeking a Marketing Manager, Recordings to develop and execute strategic, always-on marketing campaigns for on-roster artists across Island Records. The role combines catalog storytelling, digital marketing, eCommerce, CRM, and audience growth to grow fan engagement and revenue.

You will lead catalogs, coordinate with internal teams, track campaign performance, and drive data-informed decisions.

Qualifications

• 3–5 years of experience in music marketing and project management.
• Excellent communication, leadership, and organizational skills.
• Strong understanding of digital marketing, social media, eCommerce and fan engagement strategies.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Highly analytical with data-informed decision-making.

Responsibilities

• Catalog Strategy & Planning: Identify opportunities to reframe catalog and develop marketing plans for active artists.
• Project Management & Execution: Own timelines, workflows, and deliverables across initiatives; coordinate across teams.
• Digital Marketing & Audience Growth: Partner on Resurgent Track campaigns, DSP strategy, social activations, data collection, and advertising.
• eCommerce & Commercial Planning: Collaborate on product ideation and catalog-driven campaigns; coordinate launch timelines.

Skills

Music marketing

Project management

Digital marketing

CRM

Audience growth

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company.

Role Overview

The Marketing Manager, Recordings is responsible for developing and executing strategic, “always‑on” marketing campaigns for the actively signed/on‑roster artists across the Island Records roster. The role requires a deep understanding of modern music marketing—including digital marketing, commerce, eCommerce, CRM, and audience growth—to treat catalog as a living, evolving asset that fuels artist growth, fan engagement, and revenue.

Responsibilities

Catalog Strategy & Planning

• Identify opportunities to reframe and reintroduce catalog through storytelling and content.
• Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective.
• Support catalog as a growth engine for audience expansion and discovery.

Project Management & Execution

• Own timelines, workflows, and deliverables across multiple initiatives.
• Coordinate across internal teams and artist management teams to ensure seamless execution.
• Benchmark campaign success against spend and consumption.
• Serve as a central point of contact for projects.

Digital Marketing & Audience Growth

• Partner with digital marketing teams on Resurgent Track campaigns, DSP strategy, social activations, first‑party data collection initiatives, advertising, content, and more.
• Use data insights to inform targeting and optimization.
• Drive discovery among new audiences.

eCommerce & Commercial Planning

• Collaborate on new product ideation; products that are must‑haves, delivering value to the superfans.
• Partner with the labels and eComm team to execute catalog‑driven eCommerce campaigns.
• Coordinate product storytelling and launch timelines.

Qualifications

• 3–5 years of experience in music marketing and project management.
• Excellent communication, leadership, and organizational skills.
• Strong understanding of Digital Marketing, Social Media platforms, eCommerce and fan engagement strategies.
• Ability to manage multiple campaigns simultaneously in a fast‑paced environment.
• Highly analytical, with the ability to translate data into actionable strategy.
• Creative mindset with a data‑informed approach to decision‑making.
• Thrives in a frontline, artist‑driven environment where priorities shift.
• Passionate about catalog music as a living asset, not a static legacy business.
• Ability to travel as required/requested.

Benefits & Perks

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3‑weeks PTO for non‑exempt employees.
• 2‑weeks paid Winter Break.
• 10 Company Holidays, including Juneteenth and Wellbeing Day.
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.

Job Category: Marketing, Streaming & Digital Media

Salary Range: $45,000- $91,960