Strategic Marketing Manager

Sapphire Recruitment; New York (NY); Remote; USD 115,000 - 142,000; Full time

Job summary

A leading technology company in Syracuse, NY is seeking a Strategic Marketing Lead to develop high-impact marketing strategies for U.S. defense agencies. The role includes conducting market research, executing campaigns, and collaborating with sales teams. Ideal candidates will have a Bachelor's degree, extensive B2B marketing experience, and familiarity with government marketing.

Benefits

Health insurance

Paid parental leave

Flexible PTO

401(k) with employer contributions

Life and disability insurance

Potential stock options

Flexible remote work environment

Qualifications

• 8+ years of experience in B2B marketing with a focus on technology and defense industries.
• Direct experience marketing to government agencies, contractors, or military audiences.
• Must be a U.S. Citizen or Green Card holder.

Responsibilities

• Conduct deep market research on defense trends and competitors.
• Lead and optimize multi-channel campaigns for lead generation.
• Define Ideal Customer Profiles and build seamless buyer journeys.

Skills

B2B marketing

Campaign execution

Content development

Digital marketing

Market research

Account-Based Marketing

Cross-team collaboration

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce Marketing Cloud

Job description

Strategic Marketing Lead – Defense Sector

$115-142K / DOE

• Remote (U.S. only) Eastern or Central Time Zones preferred
• US Citizenship or Green Card status is required

Sapphire Recruitment is partnered with a cutting-edge technology company headquartered in Syracuse, NY, pioneering advanced airspace monitoring and drone detection systems. Their mission is to enhance security and situational awareness through real-time, scalable sensor technology—supporting critical operations for government, military, and commercial sectors alike.

As their presence grows within the federal and defense landscape, they are seeking a Strategic Marketing Lead to develop and execute high-impact marketing strategies tailored to U.S. defense agencies and related federal audiences.

What You’ll Do

Market & Industry Intelligence

• Conduct deep market research on defense and federal trends, use cases, and competitors.
• Translate insights into smart marketing strategies that shape business decisions.

Messaging & Content Strategy

• Craft differentiated messaging and content that speaks directly to defense customers.
• Develop materials that may include marketing briefs, OV-1s, and targeted collateral aligned with brand tone.

Demand Generation

• Lead and optimize multi-channel campaigns to drive lead generation and customer engagement.
• Analyze performance metrics and refine campaigns for maximum impact.

Account-Based Marketing (ABM)

• Drive ABM strategy to reach high-value government accounts.
• Manage lead flows and ensure marketing efforts align closely with sales goals.

Customer Journey & Personas

• Define and evolve Ideal Customer Profiles (ICPs) and personas.
• Build a seamless buyer journey that fosters engagement and trust throughout the sales cycle.

Partner & Channel Marketing

• Collaborate with external partners on co-marketing initiatives to broaden reach within the defense ecosystem.
• Build joint strategies that align with mutual goals and compliance standards.

Cross-Team Collaboration

• Interface regularly with sales and product teams to ensure marketing reflects technical capabilities and market needs.
• Provide client and market feedback that helps inform product development.

What We’re Looking For

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in B2B marketing, with a strong focus on technology and defense industries.
• Background in campaign execution, content development, and digital marketing.
• Direct experience marketing to government agencies, contractors, or military audiences.
• Ability to travel up to 10%.
• Must be a U.S. Citizen or Green Card holder due to the nature of the work.

Preferred Qualifications

• Familiarity with defense procurement processes and compliance standards (e.g., ITAR, EAR, FAR/DFARs, NIST 800-171).
• Experience with Salesforce Marketing Cloud or similar tools.
• Prior work in remote environments with cross-functional teams.
• Knowledge of ethical marketing practices in federal/defense sectors.

Compensation & Perks

• Salary Range: $115,000 – $142,000 (based on experience and location)
• Comprehensive benefits including:
• Health insurance
• Paid parental leave
• Flexible PTO
• 401(k) with employer contributions
• Life and disability insurance
• Potential stock options
• Flexible remote work environment, with preference for candidates in Eastern or Central time zones.

To apply for this exciting role, please submit a resume to [e-mail].

Sapphire Recruitment is an EOE