Strategic Marketing Leader - Office Leasing & Advisory

CBRE; Dallas (TX); Sur place; USD 125 000 - 130 000; Plein temps

Résumé du poste

CBRE is seeking a Senior Marketing Manager to partner with the Office Occupier and Office Investor Leasing businesses. This role sits in Product Marketing and will shape the marketing strategy to accelerate growth, strengthen market positioning, and advance CBRE's leadership in office advisory services.

You will develop programs, content, thought leadership, communications, and sales enablement tools, working with marketing centers of excellence, research, and business leadership to translate

Qualifications

• Bachelor's degree required; 7+ years of related experience in B2B marketing, product marketing, content, professional services marketing or CRE marketing.
• Excellent writing, presentation and stakeholder management skills.
• Experience creating go-to-market strategies, thought leadership and sales enablement content.
• Strong project management and ability to manage multiple priorities and stakeholders.

Responsabilités

• Serve as a strategic partner and the primary marketing contact to Office Leasing leadership.
• Develop annual marketing plans and go-to-market strategies aligned to business objectives.
• Package integrated office advisory solutions spanning portfolio strategy, workplace strategy, labor analytics, transaction management, legal considerations, and execution services.
• Develop value propositions, messaging frameworks, and client-facing positioning that differentiate CBRE in pursuits and scale across regions.
• Activate client events with relevant programming and content.
• Build marketing frameworks for cross-group reuse across specialty practice groups.
• Collaborate with Research to promote forward-looking office market insights.
• Develop high-quality sales enablement materials including presentations, collateral, case studies, videos, and campaigns.
• Deliver market intelligence and recommendations to support growth and differentiation.

Connaissances

Strategic thinker

Stakeholder management

Go-to-market

Sales enablement content

Storytelling

Project management

Written communication

Formation

Bachelor's degree

Description du poste

CBRE is seeking a Senior Marketing Manager to partner with the Office Occupier and Office Investor Leasing businesses. This role sits in Product Marketing and will shape the marketing strategy to accelerate growth, strengthen market positioning, and advance CBRE's leadership in office advisory services.

You will develop programs, content, thought leadership, communications, and sales enablement tools, working with marketing centers of excellence, research, and business leadership to translate