Senior Marketing Strategist - Office Leasing & Advisory

CBRE; Dallas (TX); On-site; USD 125,000 - 130,000; Full time

Job summary

CBRE is seeking a Senior Marketing Manager to serve as the strategic marketing partner to Office Occupier and Office Investor Leasing, shaping go-to-market strategies and developing programs, content, thought leadership, and sales enablement tools.

The role blends strategic planning with hands-on execution, translating complex real estate services into compelling market narratives and collaborating across marketing centers of excellence, research, and leadership to accelerate growth.

Qualifications

• Bachelor's degree and minimum 7 years of related experience in B2B marketing, product marketing, content, professional services marketing or commercial real estate marketing.
• Excellent writing, presentation and stakeholder management skills.
• Experience creating go-to-market strategies, thought leadership and sales enablement content.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Demonstrated ability to influence cross-functional teams without direct authority.
• Ability to solve problems and take care of a variety of options in complicated situations.
• Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Responsibilities

• Serve as a strategic partner and the primary marketing point of contact to Office Leasing leadership.
• Develop annual marketing plans and go-to-market strategies aligned to business objectives and growth priorities.
• Partner with business leadership to define and package integrated office advisory solutions spanning portfolio strategy, workplace strategy, labor analytics, transaction management, legal considerations, and execution services.
• Develop clear value propositions, messaging frameworks, and client-facing positioning that differentiate CBRE in competitive pursuits and can be scaled across regionals and segments.
• Partner with business and marketing partners to activate client events, developing and executing relevant programming and content
• Build marketing frameworks and programs that can be leveraged across specialty practice groups and priority industry sectors.
• Partner with Research teams to develop and promote forward-looking office market insights and outlook publications.
• Develop high-quality sales enablement materials including capabilities presentations, client-facing collateral, case studies, videos, and marketing campaigns.
• Deliver market intelligence and recommendations that support business growth and differentiation.

Skills

Strategist

Go-to-market strategies

Content creation

Project management

Stakeholder management

Writing

Influence cross-functional teams

Problem solving

Education

Bachelor's degree

Job description

CBRE is seeking a Senior Marketing Manager to serve as the strategic marketing partner to Office Occupier and Office Investor Leasing, shaping go-to-market strategies and developing programs, content, thought leadership, and sales enablement tools.

The role blends strategic planning with hands-on execution, translating complex real estate services into compelling market narratives and collaborating across marketing centers of excellence, research, and leadership to accelerate growth.