Strategic Marketing Lead for Office Advisory

CBRE Group, Inc.; Austin (TX); Sur place; USD 125 000 - 130 000; Plein temps

Avantages offerts par ce poste

Discretionary bonus

Résumé du poste

CBRE in the United States seeks a Senior Marketing Manager to act as the strategic marketing partner to the Office Occupier and Office Investor Leasing businesses. This role sits within Product Marketing and will shape the marketing strategy that accelerates growth, strengthens market positioning, and leads CBRE's leadership in office advisory services.

You will develop programs, content, thought leadership, communications, and sales enablement tools, translating complex real estate services

Qualifications

• Bachelor's degree and minimum 7 years of related experience in B2B marketing, product marketing, content, professional services marketing or commercial real estate marketing.
• Excellent writing, presentation and stakeholder management skills.
• Experience creating go-to-market strategies, thought leadership and sales enablement content.

Responsabilités

• Serve as a strategic partner and the primary marketing point of contact to Office Leasing leadership.
• Develop annual marketing plans and go-to-market strategies aligned to business objectives and growth priorities.
• Partner with business leadership to define and package integrated office advisory solutions spanning portfolio strategy, workplace strategy, labor analytics, transaction management, legal considerations, and execution services.
• Develop clear value propositions, messaging frameworks, and client-facing positioning that differentiate CBRE in competitive pursuits and can be scaled across regionals and segments.
• Partner with business and marketing partners to activate client events, developing and executing relevant programming and content
• Build marketing frameworks and programs that can be leveraged across specialty practice groups and priority industry sectors.
• Partner with Research teams to develop and promote forward-looking office market insights and outlook publications.
• Develop high-quality sales enablement materials including capabilities presentations, client-facing collateral, case studies, videos, and marketing campaigns.
• Deliver market intelligence and recommendations that support business growth and differentiation.

Connaissances

Great writing skills

Presentation skills

Stakeholder management

Go-to-market strategies

Sales enablement content

Project management

Cross-functional influence

Problem solving

Work authorization in US

Formation

Bachelor's degree

Description du poste

CBRE in the United States seeks a Senior Marketing Manager to act as the strategic marketing partner to the Office Occupier and Office Investor Leasing businesses. This role sits within Product Marketing and will shape the marketing strategy that accelerates growth, strengthens market positioning, and leads CBRE's leadership in office advisory services.

You will develop programs, content, thought leadership, communications, and sales enablement tools, translating complex real estate services