Strategic Marketing Leader for Enrollment Growth

University of San Francisco; San Francisco (CA); On-site; USD 180,000 - 225,000; Full time

Job summary

The University of San Francisco is seeking a strategic, results-driven Chief Marketing Officer to lead USF's marketing function and serve as the university's senior marketing executive. This role has full authority over prioritization and is accountable for translating brand strategy into measurable enrollment and revenue outcomes across undergraduate and graduate programs.

The CMO will oversee Strategy, Creative, Web & Digital, Content, and Marketing Operations, and will partner with enrollment

Qualifications

• Masters degree required.
• 10+ years of progressively responsible professional experience.
• Experience leading complex initiatives and developing strategy.
• Proven accountability to hard performance metrics (pipeline, CAC/CPL).
• Experience in matrixed organizations with multiple internal stakeholders.

Responsibilities

• Own end-to-end execution of the university's 3-Year Marketing Roadmap, including sequencing, resource allocation, and data-driven course correction.
• Develop undergraduate and graduate go-to-market plans for every school on a consistent cadence.
• Operationalize a formal work-intake and prioritization framework across the division.

Education

Masters Degree

Job description

The University of San Francisco is seeking a strategic, results-driven Chief Marketing Officer to lead USF's marketing function and serve as the university's senior marketing executive. This role has full authority over prioritization and is accountable for translating brand strategy into measurable enrollment and revenue outcomes across undergraduate and graduate programs.

The CMO will oversee Strategy, Creative, Web & Digital, Content, and Marketing Operations, and will partner with enrollment