Strategic Marketing Lead: Growth & Insights

Dow Chemical; Naperville (IL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Market pay

Stock purchase

Student debt match

Medical & life insurance

Parental leave

Job summary

Dow is building a network of qualified candidates for current and future Senior Marketing Specialist opportunities across our Commercial organization. These positions may be located in Midland, MI, Collegeville, PA or Houston, TX.

The role drives deployment across digital and traditional channels, ensures strong communication and enablement tools, and collaborates with Strategic and Field Marketing Managers to translate segment strategy into actionable plans for growth and profitability.

Qualifications

• Bachelor's degree or relevant military degree equivalence at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• Minimum of 3 years of relevant working experience.
• Ability to work legally in the United States. No visa sponsorship provided.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner closely with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or equivalent

Job description

Dow is building a network of qualified candidates for current and future Senior Marketing Specialist opportunities across our Commercial organization. These positions may be located in Midland, MI, Collegeville, PA or Houston, TX.

The role drives deployment across digital and traditional channels, ensures strong communication and enablement tools, and collaborates with Strategic and Field Marketing Managers to translate segment strategy into actionable plans for growth and profitability.