Strategic Marketing Lead, Engine & Events (Hybrid)

SAS; Cary (NC); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k plan

Tuition Assistance Program

Paid time off

Job summary

SAS in Cary, North Carolina is seeking a Sr. Marketing Specialist, Strategy & Marketing Engine to translate priorities into integrated programs. You will drive audience growth, sponsorship activation and cross-functional execution across channels, leveraging AI-enabled techniques to improve performance.

The role emphasizes data-driven decision making, collaboration with global teams, and delivering measurable business results in a hybrid work environment.

Qualifications

• Typically requires 8 years of experience in integrated marketing, demand generation, audience marketing, event or experience marketing, or a related field.
• Bachelor’s degree in Business, Marketing, Communications or other related field.
• An equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Responsibilities

• Develop and execute integrated marketing strategies for assigned events, experiences and portfolio initiatives — translating business objectives, audience priorities and value propositions into clear plans that drive awareness, registration, attendance and engagement.
• Lead audience development and engagement — using segmentation, account and audience insights, customer journeys and channel strategy to identify, attract, nurture and convert priority audiences across the event lifecycle.
• Lead modern, multi-channel campaign execution — partnering across content, creative, digital, communications, field and regional marketing, Sales and other teams to deliver coordinated campaigns across email, web, social, paid, partner and emerging channels, using modern marketing technologies to improve speed, personalization and performance.
• Drive cross-functional planning and alignment — independently leading complex workstreams, developing briefs and recommendations, managing timelines and dependencies, and influencing stakeholders to move work from strategy through execution.
• Lead assigned sponsorship, partner activation and marketing enablement initiatives — developing audience and activation plans, tools, playbooks, templates and best practices that help teams and partners consistently execute high-quality, business-aligned marketing.
• Use data, performance insights, AI and experimentation to improve results — defining campaign success measures, monitoring performance, identifying opportunities to optimize audience, creative and channel strategies, and translating results into actionable recommendations for future programs.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Skills

Integrated marketing

Audience development

Cross-functional collaboration

AI-enabled marketing

Data-driven decision making

Campaign measurement

Education

Bachelor's degree in Business/Marketing/Communications

Tools

AI-enabled marketing tools

Marketing automation platforms

Job description

SAS in Cary, North Carolina is seeking a Sr. Marketing Specialist, Strategy & Marketing Engine to translate priorities into integrated programs. You will drive audience growth, sponsorship activation and cross-functional execution across channels, leveraging AI-enabled techniques to improve performance.

The role emphasizes data-driven decision making, collaboration with global teams, and delivering measurable business results in a hybrid work environment.