Strategic Marketing Lead, Energy & Utilities

Amazon Inc.; New York (NY); On-site; USD 89,000 - 155,000; Full time

Job summary

Amazon Web Services, Inc. in New York seeks a Marketing Manager for Energy & Industry Marketing to shape stories and messaging that help energy and utilities customers modernize with cloud.

You will own content strategy across website, blog, social channels, emails, and events; collaborate with field teams to showcase energy solutions and drive demand. Candidates should have 3+ years of marketing experience, a data-driven mindset, and experience with Excel or Tableau and CRM tools.

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience in brand identity and voice development.
• Experience creating brand marketing content.

Responsibilities

• Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos.) that land our energy and utilities value proposition
• Engage with customers and partners to drive advocacy
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase energy and utilities messaging, content, keynotes, and breakout sessions
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
• Continuously measure and optimize product marketing initiatives

Skills

Marketing experience

Data analysis

Excel

Tableau

Brand development

Content creation

CRM tools

Marketo

Salesforce

Tools

Salesforce

Marketo

CRM platforms

Job description

Amazon Web Services, Inc. in New York seeks a Marketing Manager for Energy & Industry Marketing to shape stories and messaging that help energy and utilities customers modernize with cloud.

You will own content strategy across website, blog, social channels, emails, and events; collaborate with field teams to showcase energy solutions and drive demand. Candidates should have 3+ years of marketing experience, a data-driven mindset, and experience with Excel or Tableau and CRM tools.