Marketing Manager, Energy, Industry Marketing

Amazon Web Services (AWS); Seattle (WA); On-site; USD 83,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon Web Services, Inc. in the United States is seeking a Marketing Manager for the Energy and Utilities industry to lead messaging and thought leadership across channels.

You will drive customer-centric storytelling and own events, launches, and partner announcements to educate sales teams about industry offerings. The ideal candidate has a passion for technology services and transforming complex concepts into clear, compelling content, with a proven data-driven track record in scalable

Qualifications

• 3+ years of professional non-internship marketing experience.
• Data-driven approach using metrics to improve campaigns.
• Experience with Excel and Tableau for data manipulation and visualization.
• Experience producing marketing materials for Owned & Operated channels.
• Brand identity and voice development experience.
• Creating brand marketing content.

Responsibilities

• Craft stories, content and tools to land energy and utilities value proposition.
• Engage with customers and partners to drive advocacy.
• Own content strategy for website, blog, social, on-network promotion, and emails.
• Plan and execute marketing initiatives at industry events.
• Collaborate with AWS field support to maintain internal sales hubs with resources.
• Partner with other marketing teams to drive global marketing initiatives.
• Continuously measure and optimize product marketing initiatives.

Skills

Data-driven marketing

Content creation

Brand development

Storytelling

Marketing strategy

Tools

Excel

Tableau

Salesforce

Marketo

Job description

Are you an experienced marketing leader in the Energy and Utilities industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way Energy and Utilities companies innovate and modernize their businesses? Industry verticals have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.

As a Marketing Manager for the Energy and Utilities industry, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in the Energy space. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our industry-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives.

The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the Energy and Utilities vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, and industry subject-matter expertise desired.

Key job responsibilities

• Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos.) that land our energy and utilities value proposition
• Engage with customers and partners to drive advocacy
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase energy and utilities messaging, content, keynotes, and breakout sessions
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
• Continuously measure and optimize product marketing initiatives

Basic Qualifications

• 3+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using Microsoft Excel to manipulate and analyze data
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 88,700.00 - 155,200.00 USD annually

USA, TX, Austin - 80,600.00 - 141,100.00 USD annually

USA, TX, Houston - 80,600.00 - 141,100.00 USD annually

USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually

Company - Amazon Web Services, Inc.

Job ID: A10493532