Energy & Utilities Marketing Leader | Industry Growth

Amazon Web Services (AWS); Houston (TX); On-site; USD 81,000 - 141,000; Full time

Job summary

Amazon Web Services, Inc. is seeking an experienced Marketing Manager for the Energy and Utilities industry to shape messaging and thought leadership content across channels.

You will own our marketing activities for large-scale events, launches, and customer/partner announcements, developing programs that educate AWS sales and GTM teams about industry-specific offerings. The ideal candidate brings a passion for technology services, the ability to translate complex tech concepts into clear

Qualifications

• 3+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience in brand identity and voice development.
• Experience creating brand marketing content.
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess efficacy of marketing programs.
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce) for targeting, segmentation, reporting for demand generation.

Responsibilities

• Craft & develop compelling stories, content and tools (presentations, whitepapers, infographics, webinars, case studies, product videos) that land our energy and utilities value proposition.
• Engage with customers and partners to drive advocacy.
• Own content strategy and execution for key channels including website, blog, social, on-network promotion, and emails.
• Plan and execute marketing initiatives at industry events to showcase energy and utilities messaging, content, keynotes, and breakout sessions.
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources and sales enablement content.
• Partner with other marketing teams to drive and execute global marketing initiatives.
• Continuously measure and optimize product marketing initiatives.

Skills

Marketing leadership

Data-driven marketing

Energy & Utilities domain knowledge

Excel

Tableau

Tools

Marketo

Salesforce

Tableau

Job description

Amazon Web Services, Inc. is seeking an experienced Marketing Manager for the Energy and Utilities industry to shape messaging and thought leadership content across channels.

You will own our marketing activities for large-scale events, launches, and customer/partner announcements, developing programs that educate AWS sales and GTM teams about industry-specific offerings. The ideal candidate brings a passion for technology services, the ability to translate complex tech concepts into clear